08/05/2026
SATC Costume Designer and Stylist Patricia Field’s creation of Field’s keen eye spotted Fendi’s “Baguette” bag, envisioning it as a perfect fit for Carrie’s lifestyle. “The bag’s compact design was perfect for a character like Carrie Bradshaw, allowing her the convenience to flag down cabs or light up cigarettes.”
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First introduced in 1997, the Fendi Baguette quickly became an icon. Silvia Venturini Fendi named the silhouette after the effortless way Parisian women tuck a fresh baguette beneath their arm—a gesture that perfectly captures the bag’s understated elegance and enduring allure.
The Baguette Didn’t hit mainstream status until it was featured on HBO’s S*x and The City, on none other than Carrie Bradshaw.
SATC Costume Designer and Stylist Patricia Field’s keen eye spotted Fendi’s “Baguette” bag, envisioning it as a perfect fit for Carrie’s lifestyle. “The bag’s compact design was perfect for a character like Carrie Bradshaw, allowing her the convenience to flag down cabs or light up cigarettes.”
Carrie Bradshaw’s “Baguette Effect” saw the silhouette skyrocket to the mainstream, often seen on it-girls of the era like Paris Hilton, Madonna, and Jennifer Lopez. Today the Baguette is still a coveted collectible, with fashion icons like Rihanna, Kendall Jenner, and Kate Moss among the many who can still be seen stepping out with a Baguette in tow.
The show’s fashion had a profound impact on real-world trends, changing how women got dressed (high-low mix, popularizing designer handbags and shoes. etc.).
The Baguette’s many iterations became the perfect bag for women on the go, mixing high end pieces with true vintage, elevating outfits with designer accessories. There is a baguette for every style.
