The Good Co.

11/01/2026

🎄✨ A LITTLE CHRISTMAS MAGIC IS IN THE WORKS! ✨🎄

The elves are taking over The Good Co! Well, actually, it's just me... but I've got a BIG transformation ahead! 🎅

I'll be closed through Friday, November 6, while I turn the shop into a Christmas wonderland! 🎄

The doors reopen Saturday, November 7, at 11 AM for A Small Town Christmas Holiday Open House!

Thank you for your patience while I sprinkle a little Christmas magic throughout the shop!

10/31/2026

LAST CHANCE TO SAVE!

We're making room for all things merry & bright!

Today is your LAST DAY to snag these amazing deals!

🕯 **20% OFF** Modest Midwest Wax Co Fall Candles

🍁 **30% OFF** all Fall & Halloween

👕 **70% OFF** Graphic Tees

If you've had your eye on something, now's the time to grab it before it's gone!

A LITTLE REMINDER! We'll be closed next week, November 3–6, while we transform the shop into a Christmas wonderland!

We'll reopen on Saturday, November 7, for our A Small Town Christmas Holiday Open House! We can't wait for you to see what we've been working on!

🖤 The Good Co | Downtown New Castle

🕚 Regular Hours: Tuesday–Saturday | 11 AM–6 PM

*Sale excludes consignment items.*

10/31/2026

🎃 A Little Halloween Update! 👻

We'll be closing early today, Saturday, October 31, at 3:30 PM!

Wishing everyone a fun, festive, and safe Halloween! 🧡

Just a reminder that we will also be closed all next week as we work a little Christmas magic behind the scenes! 🎄✨

We'll reopen on Saturday, November 7, at 11 AM for our A Small Town Christmas Open House! 🎁

We can't wait to welcome you back and share all the holiday goodness we've been working on!

10/30/2026

It’s First Five on Friday! 🎃 Three of today’s first fivers were camera shy, but we enjoyed seeing every one of you! We handed out lots of jack-o’-lanterns and ghosts and had fun chatting it up.

Have a happy and safe Halloween tomorrow! 🧡 We’ll be closing early at 3:30 tomorrow, then staying closed all week as we get ready for A Small Town Christmas! 🎄

We’ll reopen Saturday, November 7, at 11 AM for our Christmas open house. We can’t wait to share the holiday magic with you! ✨

10/26/2026

🎄✨ A SMALL TOWN CHRISTMAS ✨🎄
The Good Co's Annual Christmas Open House
Saturday, November 7 | 11 AM–6 PM

There's something magical about Christmas in a small town, and we can't wait to celebrate the season with you! ❤️

The store is getting a complete Christmas makeover the week before the open house, and we're so excited for you to see it! I will be busy filling the shop with lots and lots of new arrivals, gifts, and all the little things that make this season so special.

Here's what's in store!

✨ FREE gift with purchase while supplies last!

🛍️ Exclusive Holiday Tote Bags! The first 20 shoppers to make a purchase will receive a special, limited-edition Small Town Christmas tote! And there's a little extra magic... bring your tote back on future visits through December 31 and receive 10% off regular-priced purchases! Some exclusions apply.

🧁 The Boujie Baker will be joining us! She'll be set up in the parking lot right beside us, selling her absolutely delicious cupcakes! Be sure to stop by and grab yourself a sweet treat!

☕ Hot Chocolate Bar! Warm up with a cup of hot cocoa and a little Christmas cheer while you shop!!

🎄 SO MANY NEW ARRIVALS! Be among the first to shop our Christmas collection and discover a store full of holiday magic.

More than anything, we're looking forward to celebrating the joy of the season with the wonderful community that makes The Good Co so special.

So grab a friend, mark your calendar, and join us for a little Christmas magic in downtown New Castle!

📍 The Good Co | Downtown New Castle, Indiana | 11a-6p

We can't wait to see you November 7!

10/23/2026

Happy First Five on Friday! 🍂 What a beautiful day! And.. you all made it even better! From our First Fivers to everyone who stopped in, thanks for the laughs, conversations, and fun. Spending time with our customers is one of my favorite parts of owning this shop.

Come see us Tuesday–Saturday, 11 AM–6 PM, in downtown New Castle!

🎄 Save the date: A Small Town Christmas Holiday Open House is Saturday, November 7! We can’t wait to share a little Christmas cheer with you!

10/21/2026

Fall and Halloween items are now 30% off. Sale excludes consignments.

Save the date: A Small Town Christmas Holiday Open House is November 7. More details coming soon.

Shop Tuesday–Saturday, 11 AM–6 PM.

10/19/2026

✨ Something magical is coming to The Good Co! ✨

We're getting ready to transform the shop into a little Christmas wonderland, and we can't wait for you to see it!

Mark your calendars for A Small Town Christmas, our Christmas Open House on Saturday, November 7, from 11–6!

Please note: to flip the store to Christmas and prepare for the open house, the store will be closed November 3-6.

More details coming soon. For now, save the date! ✨

10/16/2026

Our First Five on Friday included three camera-shy shoppers today! 📸 Pictured or not, we’re grateful you chose to shop small with us.

🎃 Boo Bash is tomorrow from 2–5 PM! Bring your little ghosts and goblins for trick-or-treating in downtown New Castle. While you’re out, spend $10 at participating downtown stores to earn stamps on your card for a chance to win a gift basket!

Come see us at The Good Co!
🕚 Tuesday–Saturday, 11 AM–6 PM
📍 Downtown New Castle

10/15/2026

The Boo Bash is not only for kids! Stop by and see us Saturday, spend $10 and get a stamp on your card for a chance for a basket valued over $200!

As part of our Bash on Broad event this Saturday, we've introduced something fun for our most *advanced* Trick or Treaters!

Grown ups can get in on the fun too this year with our Spooky Shopper's Card!

Make a minimum $10 purchase at any of our 14 participating locations during the event to collect a stamp. Collect 5 stamps to enter into a drawing for a downtown gift basket worth over $200! Collect up to 3 additional stamps for additional entries!

Pick one up at the New Castle Main Street booth at 100 S Main St to start your shopping adventure. Return it by 5:00 pm to be entered into the drawing.

Happy Spooky Shopping! 🎃