Atlas Badger ToyotaLift

Atlas Badger ToyotaLift Badger ToyotaLift opened for business in 1969 and is proud to service the forklift and material handling needs of Southern Wisconsin.

Since our inception, we have expanded our services and product offerings to become a comprehensive forklift dealer. Atlas Badger ToyotaLift, part of the Atlas Companies, is an authorized Toyota Forklift Dealer committed to providing quality service, premium equipment and innovative solutions for companies of all sizes. We supply Southern Wisconsin with the largest inventory of new forklifts & lift

trucks in the nation. We offer new, used and rental equipment to handle a variety of material handling needs, alongside a wide assortment of forklift attachments, pallet jacks, parts and floor cleaning equipment. With our customized warehouse systems solutions and forklift operator training by our Federal OSHA certified instructors, our extensive knowledge in warehouse support integrates productivity and safety seamlessly. With 24/7 maintenance by over 115 certified technicians with an average of 17 years’ experience, our service network guarantees a fast and timely response with a 4-hour max wait time. Our vast sales selection of more than 800+ new and used forklifts and lift trucks is continuously updated and features various models and brands. We carry every type of forklift & lift truck available; electric, industrial, warehouse, reach trucks, pneumatic and more. Proudly carrying the name Atlas, our other companies include: Atlas Toyota, Atlas First Access, Atlas Toyota Lift of Minnesota, Atlas International (Wholesale) and Atlas Bobcat. With over 70 years in the material handling industry, Atlas proudly operates through our established core values: We PROMOTE INTEGRITY at every level of our business and have a PASSION FOR WINNING by delivering nothing less than exceptional results. Atlas strives for CONTINUOUS IMPROVEMENT all while creating an environment where we EMBRACE COMMUNITY by upholding a pursuit to VALUE PEOPLE and treat everyone with respect, courtesy, and dignity.

Good food, great company, and forklift cookies to top it off. Celebrating the holiday season one sweet bite at a time. 🎄...
12/29/2025

Good food, great company, and forklift cookies to top it off. Celebrating the holiday season one sweet bite at a time. 🎄🍪

To those who have served and continue to serve, we honoring all who served. Thank you for your courage and sacrifice 🇺🇸
11/11/2025

To those who have served and continue to serve, we honoring all who served. Thank you for your courage and sacrifice 🇺🇸

You looking to spread the joy and donate toys? 🎄🎁 Drop them off at our New Berlin location and make a difference this ho...
11/10/2025

You looking to spread the joy and donate toys? 🎄🎁 Drop them off at our New Berlin location and make a difference this holiday season!

Last Saturday, our team had a blast participating in the 8th Annual Co****le Tournament: 'Toss to Cure Multiple Sclerosi...
09/16/2025

Last Saturday, our team had a blast participating in the 8th Annual Co****le Tournament: 'Toss to Cure Multiple Sclerosis.'
We’re proud to support this incredible event and contribute to the bigger cause of raising awareness and funds to fight MS. Every toss brings us one step closer to a cure.

🇺🇸 Proudly lifting the American industry. Happy Independence Day from Atlas Badger!
07/04/2025

🇺🇸 Proudly lifting the American industry. Happy Independence Day from Atlas Badger!

Toyota Forklift's Lift the Community event warmed more than hearts! With help from United Way of Greater Milwaukee & Wau...
06/30/2025

Toyota Forklift's Lift the Community event warmed more than hearts! With help from United Way of Greater Milwaukee & Waukesha County, we assembled 150 winter supply kits to support those in need this season.

📢 It’s National Forklift Safety Day! 🚧Stay sharp on every turn with the 360 Operating Camera that gives operators a full...
06/10/2025

📢 It’s National Forklift Safety Day! 🚧

Stay sharp on every turn with the 360 Operating Camera that gives operators a full view to safely navigate tight spaces with greater awareness and confidence.

Hot stuff coming through, & we're not just talking about the grill! 😎Grateful for a hardworking team that brings the hea...
06/09/2025

Hot stuff coming through, & we're not just talking about the grill! 😎

Grateful for a hardworking team that brings the heat every day.🔥

Get certified with the Atlas Forklift Operator Class!Registration is open, reserve your class time to secure a spot. ...
04/10/2025

Get certified with the Atlas Forklift Operator Class!
Registration is open, reserve your class time to secure a spot.

Big thanks to Eric York from Toyota Material Hanlding for guiding us through our Toyota Heavy Duty training this week!
03/26/2025

Big thanks to Eric York from Toyota Material Hanlding for guiding us through our Toyota Heavy Duty training this week!

Toyota Forklifts’ legendary reliability isn’t luck. It’s built on proven performance and durability. No leprechaun neede...
03/17/2025

Toyota Forklifts’ legendary reliability isn’t luck. It’s built on proven performance and durability. No leprechaun needed!

Happy St. Patrick’s Day! ☘️

You never forget to charge your phone... so don't forget to charge your equipment! 🔋Need a replacement charger, battery ...
03/13/2025

You never forget to charge your phone... so don't forget to charge your equipment! 🔋

Need a replacement charger, battery repair, or service? We've got you covered! Visit 👉 bit.ly/46Gf4Zg

Address

2473 S Commerce Drive
New Berlin, WI
53151

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

Telephone

(262) 782-0220

Website

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