Luckables

Luck You Can Love. Irresistibly soft stuffed animals with a touch of luck.

04/01/2026

No April Fools joke over here… promise 😄

We’ve been working hard on something special, and I’m so excited to finally share it. Along with our lovable collection of Luckables that is here to stay, we have a new name and a brand new website, for our new business offering!

At Maxie Plush Marketing, we help brands, retailers, and authors bring plush (stuffed animal) programs to life — whether it’s a custom or off-the-shelf design. It’s been amazing to see how something as simple (and lovable) as a stuffed animal can create real connection and impact. Our goal is to help brands think differently, and see how incorporating plush can create connection, tell stories, contribute to a cause, and bring a little extra joy to their marketing programs.

This one is especially close to my heart — Maxie is named after my dad, who continues to inspire everything we do 🤍

If you’re curious, I’d love for you to take a look at what we’ve been building. And if it sparks any ideas, let’s connect!

Thank you for your continued support with Luckables and Maxie Plush 🧸

Visit ➡️ maxieplush.com

03/03/2026

Yesterday was a special day. I was invited to my daughters elementary school to kick off Read Across America week with a reading of Max the Anti-Bullying Bulldog. The story, written by my mom, and accompanying Max the Bulldog plushie, was a collaboration between my parents that was brought to life 8 years ago.

I’m honored to have had the opportunity to share my parents message about always treating others with kindness. We were also able to give each student their very own Max the Bulldog plushie keychain, which was the icing on the cake for the students!

And I just know my dad would have gotten a kick out of seeing the amount of students proudly rocking their Max keychain on their backpacks today!

02/11/2026

Gallop into the Lunar New Year, and celebrate the Year of the Horse with Luckables, Hugh the Horse
🔥🐴🔥

The Year of the Fire Horse symbolizes speed, strength, freedom and opportunity. Similar to a horseshoe, the Horse is also associated with good fortune.

The beautiful cultural significance of the Lunar New Year include traditions such as family reunion, prosperity, welcoming good fortune, and renewal for the year ahead. Wishing all who celebrate a peaceful and wonderful New Year ❤️

02/09/2026

After a nail biting game, Team Fluff took home the Lombarky Trophy!! CONGRATS to Team Fluff!! The cuteness was off the charts this year and we loved cheering on all of our favorite pups on both Ruff and Fluff! Most of all we loved helping to raise awareness of the incredible mission of Puppy Bowl - adopt, not shop!

There’s still time to purchase Lucky the Dog and receive a FREE Puppy Bowl bandana. Who knows, it might help bring your favorite team a lil’ luck next year?! 😉🐾🐶🏈🍀

02/08/2026

Lucky and his friends are having the ultimate pup plushie watch party for !! It’s not too late to get your very own Lucky the Dog and FREE Team Fluff or Team Ruff bandana! Shop link in bio 🐾🐶🏈🍀

02/06/2026

We’re thrilled for Luckables to be featured as a brand partner helping to raise awareness for Puppy Bowl XXII! As a small business, it’s truly an honor to be alongside so many incredible brands working together to build excitement for the cutest, national event on TV—all in support of an amazing cause.

From both a professional and personal standpoint, I’ve had so much fun bringing Puppy Bowl awareness to life through our lucky and lovable Lucky the Dog. Be sure to tune in this Sunday and cheer on the adorable pups of Team Fluff and Team Ruff! 🐾

02/01/2026

Rabbit Rabbit

Throwing it back to an oldie but goodie. Every 1st of the month, my dad sent me a text, “Rabbit Rabbit”.

He bought into saying the luck filled phrase, but most of all, he bought into Luckables and supported me unconditionally. How lucky am I? ❤️

Rabbit Rabbit to all, everywhere 🐰🐰

01/14/2026

Since some of you may be wondering about Luckables road to partnering with Puppy Bowl, I thought I’d share some of the backstory…

When my daughter was 3, she became obsessed with Puppy Bowl. While most people tune in to watch Puppy Bowl once a year, in our house, it’s on year-round. She has learned every dog name and breed from the past 20 years, and recreates the game of Puppy Bowl with her pup figurines, almost always crowning Team Fluff as the winner, since blue is her favorite color. Not to mention, she transformed the “man with the yellow hat” from Curious George into the infamous ref, .

This past summer, during a visit to my parents’ house; while my mom and daughter played a riveting game of Puppy Bowl, my husband, dad, and I did what we we always did together —brainstorm business ideas. That day, we talked about how Puppy Bowl could utilize plush to raise awareness of their program.

After a cold email to the team at Animal Planet, I had the opportunity to talk with them and discuss how we could leverage Lucky the Dog from Luckables to raise awareness of Puppy Bowl. To be part of Puppy Bowl in any capacity is truly exciting for our family and small business, and for the GWP to be an official Team Fluff or Team Ruff bandana, is like winning the lottery for my daughter, and me. We’re also so grateful to the franchise, and the participating stores, for helping us to elevate this innovative program and spread the cuteness and importance of Puppy Bowl through Lucky the Dog!

We hope you’ll support Luckables, Puppy Bowl, Learning Express and all of the adorable pups out there looking to find their forever home 🏈❤️🍀

01/12/2026

We are so excited to announce our paw-tnership with Puppy Bowl XXII and Learning Express Toy Stores! For those who aren’t familiar, is the cutest sport event of the year. Team Ruff and Team Fluff will face off in a football game that highlights 150 adoptable pups from 72 shelters. This amazing event encourages,and raises awareness, of animal adoption.

So what exactly does this mean for Luckables? For a limited time only, with every purchase of Lucky the Dog, you’ll receive a FREE Puppy Bowl branded bandana - either Team Fluff or Team Ruff, selected at random. Get game day ready by dressing your own pup or plushie in a Puppy Bowl official bandana, and bring extra luck to your fav team with Lucky the Dog!

Shop now on the Luckables website (link in bio) OR visit a number of participating Learning Express Toy Stores - the official retailer for this special, limited time Gift with Purchase!! See participating stores below.

Don’t miss Puppy Bowl Sunday, February 9th at 2P ET/11A PT on Animal Planet. I promise you won’t be disappointed but the cuteness!

01/02/2026

Below is a personal note that I wanted to share as we begin a new year…

This photo is of my dad, proudly hugging a collection of Luckables. I’m heartbroken to share that on Christmas Day, my dad passed away after battling cancer for the last few months. It’s impossible to put into words how much he’ll be missed. He was so much more than a typical father role - he was my mentor, collaborator, friend and the inspiration behind Luckables. Up until the very end, when he could barely talk, he was still telling the nurses and doctors in the hospital about Luckables.

While he may not physically be here with me, I know he’ll be helping to guide me, as I look to evolve Luckables and our plush offerings in 2026. 💔

03/30/2025

Lucky the Dog auditioning for the lead role as the Easter Bunny. Promises to double everyone’s luck the whole month of April by saying “rabbit rabbit” on April 1st 🐰🐰

⭐️⭐️Please note this is NOT an early April fools joke 😉⭐️⭐️

Address

100 Madison Ave
Morristown, NJ
07960

Website

http://www.luckables.com/

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