05/30/2026
New arrival of the day: Portrayal of Guilt “…Beginning of the End” LP on Run For Cover Records.
…Beginning of the End is the latest album from Portrayal of Guilt, a curious title for a band that has treated each release like a new creative start, constantly reinventing themselves since their inception less than a decade ago. In that relatively short time, the Austin trio have not only toured the world over, created their own musical eco-system and released three seminal full-length albums, they have done it in a manner that avoided compromise, welcomed free experimentation and avoided labels outside of “menacing,” “compelling” and “must hear.”
Clocking in at around 32 minutes across eleven new tracks, …Beginning of the End was recorded and mixed by Phillip Odom between March-June 2025 with mastering handled by Will Yip. …Beginning of the End embraces both the groove and avant garde, revisiting the raw, teeth-gnashing intensity of their previous work while toying with nu-metal, alternative rock, trip hop, dark ambient and other disparate influences. The latest effort feels like a band that has traversed every shadowy corner of heavy music, distilling their decade of innovation and knowledge into a singular show of force, recalling moments of greatness found on releases from Deftones, Massive Attack, Dystopia, Deathspell Omega, Celtic Frost and Cursed among many others.
