Olympic Supply Company

Olympic Supply Company Family-owned since 1948, Olympic Supply is a Milwaukee-based wholesale distributor of bicycles, parts & accessories—proudly supporting bike shops nationwide. 🚲

The 5th generation is putting some pedal to the metal. 🚲Their latest project? Handmade signs for our brands, our team, a...
08/11/2026

The 5th generation is putting some pedal to the metal. 🚲

Their latest project? Handmade signs for our brands, our team, and their favorite people around Olympic Supply and Mom. Obviously.

We’re pretty sure encouragement is the best kind of accessory — and these kids are making sure everyone gets a little extra.

Looks like the next generation is already finding their spokes. 😂

07/27/2026

Spotted: Cassidy’s new favorite ride. 🌈🚲
The Reid RB350 is here, and she’s already made it her own with colorful accessories.
❤️ RB350 Mini – Red & Black
🖤 RB500 – Black
Available while supplies last. Shop now in the OSCO B2B or reach out to your OSCO sales rep.

We'll be closed Friday, July 3 so our warehouse crew can trade packing bikes for backyard barbecues.Local deliveries are...
06/30/2026

We'll be closed Friday, July 3 so our warehouse crew can trade packing bikes for backyard barbecues.

Local deliveries are still rolling Thursday this week (INSTEAD of Friday), but head's up - Friday is pretty quiet around the shipping world—Spee-Dee and most freight carriers are closed, leaving UPS to do the heavy lifting.

And yes... the July 4th Sale is happening.

Before you ask...
No, we won't tell you what time.

It goes live when it goes live.

Just keep checking. 😉

06/17/2026

Breaking news from the warehouse:

Step 1: Receive Reid E-Trikes.
Step 2: Admire giant blue-wrapped skids.
Step 3: Ship giant blue-wrapped skids.

We’re currently somewhere between Steps 2 and 3.

The most recent shipment has arrived and dealers are already grabbing them up. We still have Grey and Red available, plus plenty of fresh bike inventory that rolled in over the last few days.

In other words: the warehouse is full today. No promises about tomorrow.

Another Olympic Supply History Lesson for today! Remember when we said baseball played a role in Olympic Supply's histor...
06/09/2026

Another Olympic Supply History Lesson for today!

Remember when we said baseball played a role in Olympic Supply's history?

We weren't kidding.

One of the more interesting branches of the OSCO family tree leads directly to Ken Keltner, the All-Star third baseman for the Cleveland Indians who is forever linked to ending Joe DiMaggio's famous 56-game hitting streak.

But to the Goniu family, Ken was more than a baseball player.

After marrying Evelyn Goniu, sister of founder Alphonse Goniu, Ken became part of the family and later partnered with Al through Ken Keltner Sales during Olympic Supply's early years - building partnerships and the developing what's known today as the Olympic Supply Standard.

The decades have passed. Families have grown. Generations have come and gone. While the direct connection between the Goniu and Keltner families has naturally become more distant, the story remains part of Olympic Supply's history.

In fact, one piece of that history still survives today. The original Olympic Supply sign bearing the Ken Keltner Sales name still hangs in the northern Wisconsin home of one of Alphonse Goniu's granddaughters—a small reminder of the partnership and family ties that helped shape the company in its earliest days.

And perhaps history has a way of repeating itself.

Today, Cassidy Goniu—the 5th generation of the Goniu family connected to Olympic Supply and daughter of Brian and Jess—loves two things: softball and bicycles.

Maybe that's no coincidence.

After all, baseball and bicycles are two of America's great traditions. For nearly 80 years, both have had a place in the story of Olympic Supply.

⚾🚲

Some connections fade with time. Others just find new ways to continue.

Everybody knows the company. Few know the man behind it.This is Alphonse Goniu.Not in a warehouse.Not making deliveries....
06/08/2026

Everybody knows the company. Few know the man behind it.

This is Alphonse Goniu.

Not in a warehouse.
Not making deliveries.
Not talking bikes.

Just enjoying a swing in the backyard.

When people talk about a company that's been around for nearly eight decades, they usually talk about buildings, inventory, and years in business.

What they don't always talk about are the people who made it possible.

Before Olympic Supply was a bicycle distributor, it was a family taking a chance, working hard, and building something they hoped would last.

Thanks, Al.

Still family-owned. Still moving forward. Since 1948.

***Photo found in our things around the warehouse. Location: Don's backyard, date unknown.***

With shifting responsibilities here in-house and increasing demand, we're once again growing our Warehouse Team!We're lo...
06/02/2026

With shifting responsibilities here in-house and increasing demand, we're once again growing our Warehouse Team!

We're looking for dependable, hardworking individuals to help pick, pack, and ship bicycle products. This is a hands-on position that requires standing, walking, and lifting throughout the day.

Pay range is $16-18/hour

Immediate openings available.

Interested? Send your resume to - [email protected]

🌷🚲 Happy Mother’s Day from Olympic Supply 🚲🌷Piper (you met her in the last video) recently completed a very official “Al...
05/10/2026

🌷🚲 Happy Mother’s Day from Olympic Supply 🚲🌷

Piper (you met her in the last video) recently completed a very official “All About Mom” questionnaire.

When asked what Mom does at work, her answer was simple:“Putting stickers on boxes.” 📦😂

And honestly, when you ask a 5-year-old who occasionally hangs out at the warehouse after school… that probably does seem like the entire job description. Especially since she also sees Mom spending a lot of time helping Dad.

The funny thing about small business life is that kids don’t see titles or job descriptions — they just see everyone jumping in wherever needed. One minute it’s labels on boxes, the next it’s answering phones, helping customers, solving problems, and somehow keeping the wheels turning. 🚴

Piper’s mom would also like everyone to know that she can, in fact, cook very well. She just happens to be negotiating daily with an extremely picky tiny food critic. 🍗😂

To all the moms and mother figures helping keep families, businesses, and everyday chaos rolling along — we appreciate you. ❤️

Happy Mother’s Day from the Olympic crew! 🌸

05/05/2026

Meet Piper — sort of - 5 years old and the 5th generation of the family behind Olympic Supply Company 💛

She pops into OSCO on occasion after school—because when both your parents AND grandparents work here (and it’s a Monday), sometimes work and life overlap a little.

Her main responsibility? Keeping the warehouse crew entertained.
Today’s highlights: fighting off the “bad guys” (aka the wind blowing the warehouse strip curtains), non stop story telling, and “hanging” upside down by the stairs like a fruit bat 🤷🏼‍♀️

Karate chops, full jibber jabber, and somehow making the whole place feel a little lighter… and Mondays a little easier.

Don’t worry—she’s supervised and sticking to safe areas. That’s OSCO: a family business where Mondays are loud, the crew is patient, and sometimes a 5-year-old runs morale better than anyone else.

Hi there. It’s Laney. 🐾Yes, that Laney. Warehouse Supervisor. Helmet Authority. Spring Season Control Officer. (titles s...
04/30/2026

Hi there. It’s Laney. 🐾

Yes, that Laney. Warehouse Supervisor. Helmet Authority. Spring Season Control Officer. (titles self-assigned, obviously)

Things are MOVING today.

The warehouse is hopping like someone left the gate open. Bikes in. Bikes out. Humans running around like they forgot how shifting works. Forklifts absolutely refusing to stay in one lane.

Spring in the bicycle business has officially hit full gear. 🚲

And just so you know…

📦 the helmet shipment has arrived.

Yes. THOSE helmets. Some of them. THE ones you’ve all been asking for. Yes, I saw them. Yes, I supervised the process (loosely, from a very important nap nearby). I heard Steve say more are coming soon so I’ll be more involved in the next container… maybe.

We’ve got stock rolling in, orders flying out, and me personally making sure nothing goes off the rails… or the spokes.

So if you’re stopping in, expect:

helmets

bikes

chaos

and me, checking everything like I own the place (I do)

Spring is here. The wheels are turning. And I am very busy. 🐾🚲 PS - that Bike in the box next to me is my Cousin Cooper’s new bike… shhhh don’t tell him. He’s 5

Address

7528 North Teutonia Avenue
Milwaukee, WI
53209

Telephone

(414) 461-8380

Website

Alerts

Be the first to know and let us send you an email when Olympic Supply Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category