03/21/2026
Hi everyone! 💘
We are thrilled to share what we have been working on over the last few months!! While the past 5 years as FEZ has been full of good times, great music and many, many laughs, we felt it was time to turn the page, get back to our roots and head into our next chapter.
The budding idea for a rebrand all started with Eli’s grandfather - Fred Demartini. Fred was a hard-working family man, master of vehicles both land and sky, veteran, and a man of the community. We got to talking about all of the lives our families lived! The nostalgia washed over us, and quickly snowballed into how we could bring this feeling to life, through the shop. In a moment where human connection and community are more important than ever, we knew this was right.
As we started sharing our plans with friends and family, the stories poured in. We began collecting more and more images.. showcasing joy, adventure, silliness, and of course incredible style. Our goal was clear - to celebrate a time where human connection was the center of our lives and community was king. With that, we are thrilled to re-introduce ourselves as Fred’s ().
We have been hard at work freshening up the shop and bringing in even more small production lines for men and women from around the world. We are so grateful to the amazing artists, designers and friends that have contributed. It feels deeply personal and that’s the whole point!!
Stay tuned for details on our reopening party in a couple months. Until then, come by, say hi, share a photo and a story 💘
