Citizen Fare

10/05/2023

Be the master of marketing 🎨👇

The man, the myth, the mediciore painter. Bob Ross was a master marketer. For 30 minutes every week, audiences were mesmerized as Bob created a painting in real time. No CGI, no canvas swaps. Just a man and his brush.

🪄Bob’s real magic? He was himself. He created a connection with his audience that has yet to fade.

🔨 Bob nailed his brand voice and brand tone. He was welcoming, calm and knowledgeable – a brand voice suited well for teaching. His brand tone, the emotions conveyed, was always happy and supportive.

🔔 Bob’s message was clear. Everyone can paint, and he was going to show you how. Week after week. Month after month. Year after year.

👀 As a result, his audience watched again, and again, and again….and then bought his products and attended his classes. Even in the grave, he’s still selling products. Always be closing, my friends.

Want to know more about how Bob Ross dominated marketing? Check out our latest post. Copy the link the below and paste it into your browser or click the link in bio.

👉 https://citizenfare.com/bob-ross-is-the-best/👈

❤️

09/29/2023

BE UNAPOLOGETICALLY YOU.

Everyone wants to blend in. BEING YOURSELF allows you and your business to and cut through the noise. Fly that freak flag to find your following (didn’t think I could use that many f’s in one sentence did you?!)

Bad marketing consultants will tell you to appeal to the masses. Play it safe. Doing so, takes what’s special about you.

🔦shine a light on your uniqueness and brand personality. Use creative copywriting to hit on all your personality notes

📖tell your own, special story (everyone loves a story)

🤗embrace who you are. Use images that reflect your vibe rather than pics of what you want to be.

❤️

Marketing consulting
Marketing agency
Copywriting and graphic design

09/28/2023

Don’t do it! 😱

Don’t use these words in your marketing copy! Words like strive, seek, try only make potential customers question your ability. They’ll think … “Are you striving to help me or are you really going to help me?” 🤔

You’ve got this 💪! Cut out words that edge.

👉You have the answers. Don’t sound like you’re looking for them. 👈

Being clear in your marketing copy lets readers know you’re the B.E.S.T. Because you of course are!

09/27/2023

Tired of being just another fish in the sea? Ready for clients to run (or swim 🏊‍♀️) to you?

Lean into your brand personality and clarify your message with Citizen Fare.

We’ll guide you through our pop-culture-filled proprietary process to define and refine your brand. Then, we’ll lean into you (because you’re great!) and uncover marketing messages together. Doing so, we’ll align your company goals with prospect communications to bring you more potential customers. And you know what they say about potential customers, right? 🤑

Take the plunge, and let’s talk!

👉Click on the link in bio to connect

08/28/2018

The history of chocolate is as storied as it is delish. Explore where chocolate came from.

Chocolate. The food of passion, the food of love and the food of euphoria is not a modern-day obsession. Chocolate has been treasured for thousands of years. Yes, you read that correctly, chocola…

08/21/2018

After laboring over a pot of ramen, the only thing Jamie Addison continuously told herself was this s**t better be good. It was. Find out how to conquered ramen when the package instructions are in Chinese...

So, are we the only ones that still eat ramen noodles simply because we like them…this was one of the many random questions I recently found myself discussing with my husband. Don’t get it twisted–…

08/14/2018

Hope. It’s a four-letter word Nile Valley Aquaponics is giving to the community. On a mission to use to produce 100,000 pounds of local fish and vegetables to help create healthier choices, food education, and economic stability in the urban core, Nile Valley Aquaponics is giving hope to .

“Hope fills the holes of my frustrated heart” – Emanuel Cleaver, Congressman, Pastor and Community Activist Hope. It’s a four-letter word Dre Taylor and Nile Valley Aquaponics are giving to the co…

07/14/2018

What do jam and a firehouse have in common? Discover the story behind Eat This Yum Jam. photo courtesy http://ow.ly/3F5f30kTeMs

07/13/2018

What the P**p? A short and sordid look into the world of digestion and p**p http://ow.ly/RCrh30kTeFb

07/10/2018

Superfood: What's in a name? Is it indeed super? http://ow.ly/FEIJ30kTeth

07/02/2018

Meat Barbie. A girl’s new best friend

06/30/2018

Unicorn beer