Folklore Mercantile

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Merton, WI
Folklore Mercantile

Now offering Natural Wines! Your go-to general store, local market and seasonal patio in downtown Merton, WI. Meet us at the Millpond.

05/27/2026

Flashback to one of my favorite shots of the store by - it’s a great day to come shop!

05/24/2026

Memorial Day in Merton! Our property will be open for part of the day to join in the festivities. Be safe, have fun, be respectful and God Bless America.

05/19/2026

Curated some excellent finds that just hit the shelves! Come shop this week!

05/11/2026

If it can’t be perfect, it might as well be clean. This scent and formula is 🤌🏼 available in shop tomorrow - until this batch sells out!

05/06/2026

Our second custom scent inspired by The Millpond No. 2 - featuring notes of Grass, Sage, Meadow Flowers and Summer Air! Available now in store.

05/05/2026

The store is FULL of gifts for the special mama in your life. Stop in this week and one of our associates will help curate a gift she will actually love. Shop local, shop meaningful!

05/02/2026

HERE IS THE LIST! .nursery and will be bringing some amazing plants this week. We are also really lucky to have some surprise annuals and cut flowers seedlings by . There’s plenty of vegetable plant sales, but there’s truly nothing like this in our area. Stop by Thursday and the sale will go until supplies last. Earthside will be there as much as they can to answer any questions but information is also available on their website.

04/29/2026

We’re honored to introduce two iconic scents from Caswell-Massey, now available in our men’s section.

No. 6, the cologne famously worn by George Washington, is considered one of the first fragrances produced in America—timeless, refined, and rooted in history.

Jockey Club, the signature scent of John F. Kennedy, offers a fresh, classic profile that feels just as relevant today.

To celebrate America’s 250th, we’re bringing a piece of that legacy to Folklore, alongside triple-milled soaps and colognes that are as storied as they are special.

04/28/2026

Ice Cream at the Millpond — Season Opener, May 1st at 4pm.
Wisco Joe will be open extended hours serving adult beverages, coffee, and snacks.
Meet us at the Millpond

04/20/2026

The European Edit has arrived 🤍

Join us at Folklore Mercantile for a one-day pop-up featuring a curated collection of European antiques, thoughtfully sourced and imported by Timeless pieces, storied details, and a touch of old-world charm- just as we like it!
Saturday, May 16
10AM–2PM

A slow morning, something beautiful to take home, and a space you’ll want to linger in. Featuring coffee outside by & a free gift with $50 purchase in Folklore!

Address

W282N7220 Main Street
Merton, WI
53056

Website

http://folkloremerton.com/

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