10/05/2026
It took Sullivan, two award-winning artists, and a whole lot of Hammermill paper to bring Unleash the Sheets to life. 📄💙
Amanda Morris, Sylvamo Global Brand Marketing Manager, and Kate James, Hammermill Marketing & Brand Manager at Sylvamo, sat down to talk about how Sullivan brought the vision for Unleash the Sheets to life and what it was like handing that vision to creatives like Ramona and Bird Cap.
"This is a prime time for paper to play back into what it's always been known for. You can touch it, you can feel it, you remember what you write on it," Amanda Morris says.
Comment "UNLEASH" and we'll send you a link to the campaign.