Secrets ID

Secrets ID Bulk Products for Beauty Professionals and Salons She became a makeup product manager and later worked as a marketing consultant for various beauty brands.

SecretsID was founded in 2008 as a beauty blog by Isabelle Dallaire, a beauty professional with over 20 years of experience. Isabelle's career began as a makeup artist, beauty consultant, and sales representative for various beauty brands. Over the years, Isabelle gained valuable experience in the industry and pursued further education in marketing. However, her true passion lay in R&D when she wo

rked for a cosmetic lab, deepening her knowledge of beauty product formulation and ingredients. Isabelle continued to share her expertise through her beauty blog until 2013, when she became a mother. In 2016, she decided to turn her passion for creating unique formulations into a business and began offering bulk beauty products for professionals under the SecretsID brand. All products are made in America with 100% exclusive formulas and only the top quality ingredients. Isabelle's dedication to creating high-quality, innovative products has remained at the core of the brand, making SecretsID a trusted name in the beauty industry.

Sometimes you ain’t ugly. Your lash tech is on vacation. ☀️Spring is here, but summer arrives faster than most people th...
05/29/2026

Sometimes you ain’t ugly.
Your lash tech is on vacation. ☀️

Spring is here, but summer arrives faster than most people think.

Every year, lash artists start filling their schedules with vacations, long weekends, weddings, and summer appointments. Then suddenly, clients realize their favourite lash tech is fully booked or away for a week.

If beautiful lashes are part of your summer plans, now is the perfect time to start thinking ahead.

Beach days, vacations, weddings, patios, road trips, pool parties, and all those photos you’ll be taking this summer look even better when your lashes are already taken care of.

Your lash tech deserves a vacation.

Your lashes deserve a strategy.

Book your fills before summer. ☀️

05/27/2026

The lash industry is changing.

Lash clients are asking more questions than ever before.

Where is it made?
Who formulated it?
What’s actually inside?
Has the formula truly been tested?

And honestly… they should.

Because when it comes to products used around the eyes, trust matters.

That’s why more lash artists are choosing:
✔ transparent brands
✔ proven formulas
✔ safer ingredients
✔ local suppliers who actually understand the lash industry

Pretty packaging alone isn’t enough anymore.

Trusted by lash professionals for 10+ years.
Made in North America 🇨🇦🙏🏻

Wow… there must be a lot of lash techs in this neighbourhood!! 😜🤫POV:you’re walking through the city and suddenly see a ...
05/26/2026

Wow… there must be a lot of lash techs in this neighbourhood!! 😜🤫

POV:
you’re walking through the city and suddenly see a lash shampoo ad that looks more like a luxury skincare campaign than a beauty supply product.

Because your clients’ eyes deserve more than random products from unknown factories.

Professional lash artists notice the difference.
Clients do too.

Made in North America with premium ingredients.
Created for lash artists who actually care.

Apparently your brain automatically chooses one.LEFT BRAIN techs see a CAT EYE set.RIGHT BRAIN techs see a SQUIRREL set....
05/25/2026

Apparently your brain automatically chooses one.

LEFT BRAIN techs see a CAT EYE set.

RIGHT BRAIN techs see a SQUIRREL set.

And now half the lash industry is zooming in trying to prove they’re right.

The funniest part is that lash techs will analyze this like it’s an FBI investigation while normal people are just seeing… lashes.

If you instantly understood the difference between the two without thinking twice, congratulations. Your brain is officially stuck in lash artist mode.

Comment which one YOU saw first:
CAT EYE or SQUIRREL?

POV: your lash appointment is tomorrow and your bank account is fighting for its life. 🤫😜
05/22/2026

POV: your lash appointment is tomorrow and your bank account is fighting for its life. 🤫😜

Your lashes aren’t “clean” just because they look clean 😳Bacteria, oils, dead skin, and microorganisms naturally build u...
05/21/2026

Your lashes aren’t “clean” just because they look clean 😳

Bacteria, oils, dead skin, and microorganisms naturally build up around the lash line, especially with extensions.🦠

Poor lash hygiene can contribute to irritation, redness, excessive shedding, styes, blepharitis, and more. 🪱

Clean lashes = healthier eyes, better comfort, better retention 🫧💦

Lash hygiene is part of lash retention.💪

05/19/2026

Some girls get lash extensions for the look.
Some get them for the extra sleep.
Some get them because mascara is exhausting. 😅

And some of us?
We just know they change something.

🫶💪

05/16/2026

More sleep.
Less mascara.
Better mornings. 😴☀️

Lash extensions = waking up already feeling put together. 👌🤫

No rushing. No full eye makeup routine. No fighting with mascara before coffee.☕️

Just brush your lashes and go. 💨😍⏱️

05/13/2026

POV: your lash appointment doubled as therapy 💅✨

There’s just something about fresh lashes.
The confidence boost. The “I actually feel put together today” energy. The random compliments from strangers. 😌

Lash extensions don’t just change your look.
They change the vibe. 💖

05/12/2026

Mascara had a good run.

Then eyelash extensions entered the chat. ✍️✨

No clumps. No smudging. No morning negotiations in the mirror.

Just wake up, blink, and serve.

Address

1755, Broadway FRONT 3, # 1073
Manhattan, NY
10019

Opening Hours

Monday 10am - 3:45pm
Tuesday 10am - 3:45pm
Wednesday 10am - 3:45pm
Thursday 10am - 3:45pm
Friday 10am - 3:45pm

Telephone

+18008904312

Website

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