TALE Parfum

03/16/2026

One more sleep until The Pop-up Perfumery opens its doors and we bring TALE to the U.K for the week! Come meet our founders and discover your next scent story 💫

March 17-22
41 Store St, London W1CE 7DB
Tues - Sat 11-6
Sun 12-5

Alongside .cellier

03/06/2026

We’re on the road. First stop: Romania, for Enhala in Bucharest at the Marmarosch hotel. We’ve brought all four of our fragrances including Bad Lily, our IAO Golden Pear award winner. After a full first day we can’t wait to spend more time with everyone and meet the weekend scent seekers.

📍Find us in the main mezzanine by the bar
Friday 6.3 10a-6p✔️
Saturday 7.3 11a-7p
Sunday 8.3 11a-7pm

03/06/2026

We’re on the road. First stop: Romania, for Enhala in Bucharest at the Marmarosch hotel. We’ve brought all four of our fragrances including Bad Lily, our IAO Golden Pear award winner created with . After a full first day we can’t wait to spend more time with everyone and meet the weekend scent seekers.

📍Find us in the main mezzanine by the bar
Friday 6.3 10a-6p ✔️
Saturday 7.3 11a-7p
Sunday 8.3 11a-7pm

03/03/2026

𝗣𝗢𝗣-𝗨𝗣 𝗚𝗜𝗩𝗘𝗔𝗪𝗔Y

To celebrate the upcoming Pop-Up Perfumery in London (running 17th–22nd March), we’ve teamed up with our fellow independent brands for our first UK giveaway.

One lucky winner will take home the entire curated collection of niche fragrances and luxury home scents—a prize haul worth 𝗼𝘃𝗲𝗿 £𝟭,𝟬𝟬𝟬! 🎁

𝗧𝗛𝗘 𝗣𝗥𝗜𝗭𝗘𝗦:

✨ – Shantung Dream EDP 50ml (£120)
✨ – Critical Thinking 50ml (£110)
✨ – Figure Me Out EDP 50ml (£139)
✨ – Queen EDP 100ml (£160)
✨ – Forbidden Bloom 7.5ml (£35)
✨ – Been Trying To Meet You 7.5ml Travel Size (£40)
✨ .cellier – Fougère Emeraude, Les Indémodables 50ml (£195)
✨ – Bad Lily EDP 50ml ($140)
✨ – Aubine Satin Body Oil 100ml (£38)
✨ – Glorious Gardens, England 300g Candle (£70)

𝗛𝗢𝗪 𝗧𝗢 𝗘𝗡𝗧𝗘𝗥:

1️⃣ 𝗙𝗼𝗹𝗹𝗼𝘄 all 10 brands listed above PLUS (we check!)
2️⃣ 𝗧𝗮𝗴 at least 2 friends in the comments below who love niche fragrance.
3️⃣ 𝗕𝗢𝗡𝗨𝗦 𝗘𝗡𝗧𝗥𝗬: Reshare this post to your Stories and tag us!

𝗗𝗘𝗧𝗔𝗜𝗟𝗦:

📅 Closing Date: Tuesday 10th March.
📣 Winner announced: Wednesday 11th March.
📍 Come visit us all in person at the Pop-Up Perfumery from 17th–22nd March!

This giveaway is in no way sponsored, endorsed, or administered by, or associated with, Instagram. Open to UK residents aged 18 and over.

02/22/2026

Announcing our UK debut! We’ll be joining the next in London offline and IRL, March 17-22 in very good indie company. We’re so excited that we made a few fliers- share your favorite. Stay tuned for giveaway announcements and more pop-up updates.

March 17-22
41 Store St, London W1CE 7DB
Hours to follow.

.cellier

02/19/2026

TALE N•3 | ROUSE

A deep complex rose with a creamy, skin-musk base and a recreation of both Cambodian (berry, caramel, musk, raw oud wood) and Indian (balsamic, barnyard, leather) varieties.

Our highest essential oil content formula, some of the naturals in Rouse lend depth and complexity behind the scenes rather than taking center stage. The sum is greater than its parts.

Behind the bottle.

02/18/2026

ROUSE: Behind the Bottle
Rosy, leathery, honeyed oud on a bed of foin coupé, vetiver and resin.

“There’s a dry muskiness to this rose - it isn’t dewy or fresh-picked. This is a rose drenched in debauchery, something once-beloved but never innocent.”

- Robin Y.

02/14/2026

Ready for our first European tale, .experience March 6-8 in Bucharest, Romania. Who else is coming?

02/11/2026

02/03/2026

A verdant, wild, night-blooming muguet dreamed up with . Bad Lily defined 2025 for TALE Parfum and we’re excited to bring Bad Lily on more adventures to new places while we continue to tell scented stories and expand TALE this year. Stay tuned for restocks, stockists, events and releases by signing up for our newsletter.

12/13/2025

We’re back and all stocked up for the holidays.
Each of our 50ml fragrances comes with a 2ml sample to try your next chapter before opening the box for keeps.

Bad Lily | Award winning, green, narcotic floral with a play on poisonous plants and a creamy musk dry down. Lily of the gallery emerges from the forest, transformed.

Rouse | Deep, comforting. Sensual rose on a bed of honeyed hay, oud, leather, vetiver and musk. Riding ba****ck in the countryside daydreaming of last summer’s lover.

Water Me | Dewy, mossy, earthy, alive. Water-bound statues in a garden dripping with greenery under a cedar canopy.

Fleurt | Creamy, fruity, peachy, lickable. Freshly picked wildflowers follow a burst of grapefruit next to a bowl of almond gelato sweetened with condensed milk, cotton candy. An amber finish.

Scent your story with TALE Parfum. Fragrance and perfumed candles.