Jennifer Farmer, Los Angeles, CA (2026)

05/23/2026

I put on real clothes tonight (all thrifted!) 🫶

05/22/2026

I get my car washed across the street from a Goodwill and popped in......found this new with tags Canada Goose belt bag 🙃👌

05/20/2026

LIVE on today at 1 PM PST - Kaanas sandals from Anthropologie, Evereve, Nordstrom in sizes 5-11 for up to 90% off retail!

We also have bundles available in YOUR size or mixed sizes/styles (boots/mules/sandals) if you're a reseller - come shop or grab some inventory!!

LINK IN COMMENTS :)

05/19/2026

10 years ago, I loaded up a passenger van with furniture, drove across the country to New York City, and debuted my furniture company LUNO at ICFF at the Javits Center.

At the time, I had absolutely no idea what I was doing. 😂 I just knew I wanted to make something happen.

Somehow… it worked.

The company blew up almost immediately. We had press from all over the world, major retailers reaching out, celebrities buying pieces, meetings with companies like Crate & Barrel and Bloomingdale’s. It was surreal.

But what’s funny is that the thing that led me there in the first place was reselling.

Before furniture manufacturing, before trade shows, before wholesale accounts.....I was thrifting, refurbishing furniture, flipping things on Craigslist, figuring it out as I went.

And somehow, after all of it, I found my way back here again.

I think people sometimes assume reselling is something you do “before” bigger things happen. But for me, it has always been the foundation. It taught me how to spot value, train my eye, market things, take risks, pivot quickly, and create opportunities out of absolutely nothing.

Ironically, one of the hardest parts of running a manufacturing company was that so much of it depended on other people. Production schedules, vendors, timelines, things outside my control. It was stressful in a completely different way.

Reselling has always brought me back to something I love: the ability to build with my own instincts. To pivot fast. To create income from creativity and hustle instead of waiting on a million moving parts.

I still don’t fully know what I’m doing half the time, honestly. 😂 But looking back, that’s kind of been the pattern all along. I jump, figure it out on the way down, work my ass off, and somehow it tends to work out.

Maybe this is your reminder that your path doesn’t have to make sense to anyone else. Sometimes the thing you circle back to is actually the thing you were always meant to build from.

05/19/2026

I’ve been struggling lately with feeling pulled in 500 directions with this business.

There’s Whatnot/live selling, Poshmark, eBay, ThredUp, content creation, sourcing, shipping, organizing inventory, trying to grow, trying to scale, trying to be present as a mom… and honestly? I’m burnt out.

I think people see the highlights......the big sales, sold out shows, exciting inventory....but not the reality of trying to juggle multiple businesses at once while also constantly adapting to what’s working in resale right now.

The hard part is that NONE of these things are failing. That’s almost what makes it harder. 😅

Posh has been picking back up for me. My last ThredUp kit is doing shockingly well because I sourced specifically for it. Whatnot still has huge potential when I have the right inventory and energy behind it. Content still matters too.

I don’t want to give any of it up. I want all of these parts to coexist somehow. But lately my brain feels like 37 tabs open at once and I can’t figure out where to focus first.

I think I’m realizing I need less chaos and more structure if I actually want this to be sustainable long term.

Anyway. Just being honest because I know a lot of people online are probably feeling this too right now, especially resellers trying to evolve with the industry while also maintaining a life outside of work. 🫠

05/12/2026

One thing I am REALLY starting to understand about live selling is that the actual cost of difficult buyers is rarely the money. It’s the mental bandwidth.

This week I spent HOURS dealing with a single order that was under $200 total.

The buyer received:

* multiple genuine leather Walter Baker bags totaling over $2,000 in retail
* sold at literal liquidation pricing
* delivered within ONE business day over a holiday weekend
* all brand new, most with tags

Then came:

* post-show swaps
* reopening packages
* repacking orders
* dust bag complaints
* meetup coordination
* refund discussions
* playback reviews
* emails with support
* documenting every item one by one

And after rewatching the stream, Whatnot literally confirmed the order was delivered exactly as described.

Do you know how mentally exhausting it is to spend half your workday defending yourself over dust bags on bags someone bought for 90% off retail? 😭

People see live selling and think it’s just “going live and making money.” They do NOT see the operational side:

* sourcing
* hauling inventory
* organizing
* streaming
* packing
* shipping
* customer service
* claims
* emotional management

At some point, excessive accommodation stops being “good customer service” and starts becoming unsustainable.

I genuinely think one of the hardest lessons as a seller is learning that not every customer interaction can turn into a white glove concierge experience.......especially on liquidation-level transactions!

Anyway. I’m tired 😂

FOLLOW ALONG AND COME SHOP WITH ME: https://www.whatnot.com/user/jlynnfarmer

05/11/2026

LUCKY #13 - This show was a HUGE learning lesson for me 😅

I entered a completely new category for the first time: shoes + bags. And honestly? For a first attempt, the numbers themselves were actually solid. But operationally……it was CHAOS 😂

- My mod disappeared halfway through the show.
- My assistant stepped away to take a call halfway through and was gone for nearly 45 minutes.
- And suddenly the entire support system that was supposed to keep the show flowing smoothly vanished in real time while I was trying to learn a completely new category on the fly.

What people don’t realize is the SYSTEM behind live selling is EVERYTHING.

Support matters.
Workflow matters.
Structure matters.

Once my support disappeared, I panicked and resorted to doing requests, which is EXACTLY what my mod was supposed to help circumvent because I HATE doing requests. Like deeply. Passionately. They completely wreck the flow of a show.

I am NOT a personal shopper! If you want that experience, you better buy me dinner first and leave a FAT tip 😭

None of this has happened by accident. The only reason I’m able to offer aggressive pricing is because I move FAST and spend an insane amount of time sourcing these deals in the first place. I’m not some massive seller spending hundreds of thousands to unlock bottom-tier wholesale pricing. I’m still newer to this side of the business and busting my ass finding suppliers, building relationships, taking risks, and proving myself to anyone willing to give me a chance…and trust me, I KNOW if these items don’t sell on Whatnot, I can sell them for 10x as much on Poshmark because I’ve already done it multiple times.

And operationally? I literally cannot afford to move slow.

Every minute spent digging for one specific request is another minute the show loses momentum, another item doesn’t get run, another sale potentially doesn’t happen, and another 50 people are sitting there waiting while the energy drops.

My systems have failed me the past 2 shows BUT honestly? These are the moments that teach you the most.

This show exposed every weak point in my operation immediately:
• stronger systems
• more reliable support
• tighter structure
• less chaos
• NO REQUESTS EVER TF AGAIN 😭

And the crazy part? Despite all of that, the numbers were still good for entering a completely new category. Which honestly makes me even MORE excited because now I can see the potential once the operational side catches up.

You either win or you learn 😅

05/10/2026

2 years ago on Mother’s Day, my husband was on tour and I was home alone painting my bathroom just to keep myself distracted from the reality that I might never become a mother after multiple failed IVF attempts.

I remember avoiding social media completely around that time because every happy family photo would send me into a spiral. It felt like everyone else was living the life I wanted so badly while I was stuck grieving something I couldn’t control.

And now somehow…2 years later…that season feels like a distant memory as I sit here celebrating my very first Mother’s Day with my almost 1 year old 🤍

To all the mamas, soon-to-be mamas, and women still waiting and hoping.......I see you, I feel you, and I know how heavy this day can be.

Happy Mother’s Day 🤍

05/07/2026

The giveaway for tomorrow's whatnot show just arrived!!

Link for show in comments 👌

05/07/2026

this is a new one 😭

buyer: “these are sticky with adhesive”
the product: literally marketed as ADHESIVE-FREE

like…i did not invent this description
i copied it straight from the manufacturer’s site:
“Grippy Not Sticky™” — friction based, no glue

so yes…they feel a little tacky
that is…literally the point 😭

anywayyyy reseller reminder:
sometimes you can describe something perfectly
and people will still interpret it however they want

we move!!!

05/07/2026

THINGS BUYERS SAY

“even at 50% off it seems high for a lesser-known designer in good condition”

meanwhile the listing literally says:
✨ like new condition
✨ no flaws
✨ retails $600

and somehow… I’m the one being educated 😭

if it’s soooo “lesser-known” why are you writing me paragraphs to justify your offer

reseller math is truly a sport

Jennifer Farmer

05/23/2026

05/22/2026

05/20/2026

05/19/2026

05/19/2026

05/12/2026

05/11/2026

05/10/2026

05/07/2026

05/07/2026

05/07/2026

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