The Fulcrum

The Fulcrum Founded in Los Angeles in 2014, The Fulcrum Press is a small publisher exploring the interplay between photography and other artistic media.

We are committed to expanding the possibilities of the publication format through our approach to the photo book a

Cameron Cameron’s “Tell me why the sky’s so blue” is open today 1-5pmI am thinking about circulation. The circuits of or...
05/31/2026

Cameron Cameron’s “Tell me why the sky’s so blue” is open today 1-5pm

I am thinking about circulation. The circuits of organic matter. Fluids in our bodies moving, moving all the time. This condition keeps us alive.

A box fan circulates the air in a space. Its work is immediate. It cools, briefly. It accumulates nothing, except dust on the blades during cooler months.

Cameron Cameron’s box fans group together like gossiping friends (circulation of information). They draw in and expel breath (circulation of oxygen).

When I was a child, with childish imagination, and childish boredom, the cheap plastic box fan in my bedroom could transport me. Sitting cross-legged, leaning toward it, my voice turned garbled and metallic. Closing my eyes, I pictured myself on the prow of a ship, wind striking my face.

Mental images circulate at the speed of thought.
The bodies of Cameron’s fans are printed with pictures from her cellphone. Daily, quotidian photos enclose wheeling blades. The fans become a way for the images to take on physical form.

Soft blue, sheer like memory, they become the surface I see and see through. Double exposures: a chandelier swinging, a spider in a web. Two small animal heads, superimposed, mouths open.

Following Tina M. Campt, the quotidian image is not only seen, but sensed through quiet sonic fre-quencies, “like the vibrato of a hum felt more in the throat than in the ear.”

These fans insist on a frequency that can be felt. They emit a whirr that raises goosebumps, a vibration that moves between bodies.

Cameron knows how to listen to quiet frequencies. She locates the value in disposable, mass-produced objects. She tenderly encases their little k***s in silver foil. The k***s turn. Now: a low hum that softens outside noise, a balm against summer heat.

Consider circulation as an economic metaphor. Artists circulate within global markets; the value of a work of art accrues (or diminishes) through movement. Fans circulate air, which is free, using electric-ity, which is not.

And what does it mean that the fans can be plugged in, that they can still do their jobs? For an object to have an occupation...is that the point?

“Tell me why the sky is blue” by Cameron Cameron is open today 1-5pmDrip (2025). Box fan, fabric, and silver leaf, 22 x ...
05/24/2026

“Tell me why the sky is blue” by Cameron Cameron is open today 1-5pm

Drip (2025). Box fan, fabric, and silver leaf, 22 x 22 x 4 inches.

“Tell me why the sky is so blue” by Cameron Cameron is open today 1-5pm“Daphne” Silver gelatin print8x10inches
05/17/2026

“Tell me why the sky is so blue” by Cameron Cameron is open today 1-5pm

“Daphne”
Silver gelatin print
8x10inches

Thank you thank you thank you  for having us back. We are here in room C with lots of great books from the shop for you....
05/10/2026

Thank you thank you thank you for having us back. We are here in room C with lots of great books from the shop for you. So come say hi 👋

Thank you to all who came out last night to our  after party 🎊 co-hosted with    What an absolute delight to share our w...
05/09/2026

Thank you to all who came out last night to our after party 🎊 co-hosted with

What an absolute delight to share our wonderful little world with our extended publishing family. Cheers 🥂 everyone!

05/03/2026

If you missed out on the opening of “Tell me why the sky is so blue” by Cameron Cameron have no fear. We are here till 5pm today



I recently heard someone posit that women must experience time as excruciatingly linear, governed by biological endpoint. No, I said, we live in loops, like rings of a tree. There is no point!

Cameron’s fans hold this experience of temporal circulation: movement without arrival. The blades turn round.

I want to tall asleep among her forest of fans. Let the air move my hair around. Feel strands brush my face, differently.

I could put my finger between the blades and stop the circuit, but I do not.

This condition keeps us alive.

-Erin Marie Lynch

04/04/2026

Thank you for sharing Misha Davydov‘s “Inside of That Machine, There Was His Baby Girl” show. Open today and tomorrow 1-5pm with special viewing hours tonight 8pm - 12am



“Inside of That Machine, There Was His Baby Girl. The title names an occupancy that no one can verify, speaking of a room that no longer exists, a self that was, for a moment, someone else’s thing. It speaks of being engulfed in an oblique theater of attachment. The attachment that persists now is not to the man or his space, but to the role he offered and the script he proposed.” - Text by Jasminne Morataya

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