Louie's Lures

06/22/2025

Oh no.

Fish aren’t food, and they’re not entertainment, either 🐟💔 They’re living, feeling beings who deserve to be treated with kindness. Be a friend to fish this summer by leaving them alone!

06/13/2025

On June 1st Team Louie got together and did a shoreline cleanup at the Skokie lagoons here in illinois. Although a small turnout we made a big impact. Way to go!

06/07/2025

We finally made it.

05/27/2025

Ain't that the truth.

04/24/2025

Louie’s Lures Featured on The BASS CAST.com podcast.

We’re proud to announce that Louie’s Lures was recently featured on the bass cast where we joined a timely discussion on how tariffs are impacting the fishing industry and the broader U.S. economy.

As a company that proudly hand-pours every bait right here in America, we stand firm in our commitment to American manufacturing, local job creation, and high-quality craftsmanship. While global pressures continue to affect small businesses, our mission remains unchanged—to deliver premium, American-made soft plastics that anglers can trust.

In this podcast, we share the challenges and opportunities facing U.S.-based manufacturers like ours, and why supporting American businesses is more important than ever.

Watch the full episode here:

In the latest episode of Bass Cast Radio, we dive into the topic of tariffs with tackle company owners Austin Rohrer of Louis Lures and Danny Brazalo of Braz...

04/23/2025

Big news out of Louie’s Lures…

We just made a major move to shake up the fishing industry — and it’s all about putting American-made gear back in your hands at prices that make sense.

Read the full press release (image below)

04/07/2025

Louie’s Lures is throwing it back — all the way to the 90s!
We’re talkin’ bold colors, retro vibes, and the kind of drip that would make your old tackle box jealous.

Snag our all-new Retro Tee and rep the throwback lifestyle — whether you’re on the water or just wishin’ you were.

Shop now: https://louieslures.com/product/unisex-t-shirt-2/

Because fishing was cooler with neon.

04/01/2025

𝓣𝓱𝓮 𝓙𝓮𝓼𝓽𝓮𝓻 🃏

03/24/2025

🔥 BACK IN STOCK!

The Motor Oil Core Shot Stick Bait is here, and it’s a MUST-HAVE for the 2025 fishing season! 🎣💥 Louie’s favorite bait is built for performance and versatility—made with soft floating plastic, perfect for wacky rigging and drop shot setups.

Get yours now before they’re gone again! ⏳🎯
https://louieslures.com/product/louies-lures-motor-oil-core-shot-stick-baits/

03/11/2025

🎣 A True Louie's Lures Classic! 🎣

🔥 The Eclipse w/ Chartreuse Tip Stick Bait is one of our OG colors for a reason! Its deep black body with a chartreuse tip and flake throughout gives it unbeatable action and strike appeal. Perfect for Wacky and Weighted Texas rigging!

👉 Don’t miss out on this proven winner!

Shop Now: https://louieslures.com/product/louies-lures-eclipse-w-chartreuse-tip-stick-baits/