What the Grill

What the Grill At What the Grill, we have something for everyone-whether you're a grilling novice or a seasoned pro. Join us to ignite your culinary creativity!

🔥🏆 Exciting News! 🏆🔥It is our honor to announce that we have been selected as the 2026 WWAY Viewer’s Choice Awards Winne...
06/14/2026

🔥🏆 Exciting News! 🏆🔥
It is our honor to announce that we have been selected as the 2026 WWAY Viewer’s Choice Awards Winner for Best Outdoor Kitchen Designer!
To be recognized as one of the very best businesses in the Cape Fear region is incredibly humbling. This award was made possible through the votes of WWAY viewers and the support of our loyal customers, and for that, we are truly grateful.
đź“Ť What the Grill
1026 Appleton Way NE, Unit 110, Leland, NC
Thank you, Cape Fear! 🔥❤️

🏆🔥👏

06/03/2026

🔥 Exciting Times Ahead🔥
After nearly two years in business, it’s time for the next chapter in growth.
First, I’d like to officially welcome my son, Tanner Jones to the business. Having family join the team makes this growth even more special.
Second, based on feedback from our amazing customers, What the Grill is expanding into fireplaces!
Today we received our first display units from Kozy Heat Fireplaces and we couldn’t be more excited about what this means for our customers and our future.
Over the coming weeks, you’ll also notice a slight name change as we evolve to better reflect everything we offer.
We’re incredibly grateful for the support of our customers, friends, and community. What started as a dream has continued to grow beyond what we imagined, and we’re just getting started.
Great times ahead! Stay tuned for more exciting announcements. 🔥🏡

🇺🇸 What the Grill is proud to celebrate 250 years of America with the limited edition Red, White & BBQ pellets from Bear...
05/15/2026

🇺🇸 What the Grill is proud to celebrate 250 years of America with the limited edition Red, White & BBQ pellets from Bear Mountain!
Fire up the flavor and celebrate America the right way — low, slow, and smoky. 🔥🍖
Come get ’em while they’re hot and stock up before they’re gone!
Happy Birthday, America! 🇺🇸🎆

đź“Ť What the Grill
1026 Appleton Way Unit 110
Leland, NC

Looking for a smart, guided cooking experience? Experience the Napoleon Prestige PRO 500 grill is available at What The ...
05/05/2026

Looking for a smart, guided cooking experience? Experience the Napoleon Prestige PRO 500 grill is available at What The Grill.

05/04/2026

Imagine this…
Warm evenings. Cold drinks. Great food on the grill.
Friends gathered around the fire.

This is more than a backyard… It’s where memories are made.
🔥 Take a look at some of our recently completed projects.

Ready to create your own space? Let’s make it happen.
đź“Ť What the Grill, LLC

05/03/2026

WOW…What the Grill has been nominated for Best Outdoor Kitchen Designer/Contractor BUT we can’t win without your VOTE!!!!
Please take a few seconds of mindless surfing on FB and cast your vote for us!!!

Client: “Do you think you can make my outdoor kitchen look nicer?”Me: “I have some ideas”The result? A complete transfor...
05/01/2026

Client: “Do you think you can make my outdoor kitchen look nicer?”
Me: “I have some ideas”
The result? A complete transformation into a stunning outdoor kitchen—built for both function and unforgettable gatherings.
At What the Grill, LLC , we believe an outdoor space should be more than just a place to cook—it should be an experience.
If your current setup isn’t living up to its potential, it might be time to rethink what’s possible.
đź“Ť 1026 Appleton Way, Leland, NC
Let’s build something incredible.

🔥 Taste Before You Buy 🔥Did you know What the Grill carries over 100 rubs and sauces to take your grilling game to the n...
04/24/2026

🔥 Taste Before You Buy 🔥
Did you know What the Grill carries over 100 rubs and sauces to take your grilling game to the next level? From bold and smoky to sweet heat and everything in between — we’ve got the flavor you’ve been missing.

Stop by the store and fire up your flavor today.

đź“Ť 1026 Appleton Way, Leland

Your grill (and your taste buds) will thank you.

Everyone wants to be known as elite. The new Napoleon Prestige PRO 665 Elite is available at What The Grill. https://pbx...
04/20/2026

Everyone wants to be known as elite. The new Napoleon Prestige PRO 665 Elite is available at What The Grill. https://pbxx.it/q6DJzH

04/20/2026

Smarter cooking starts with the Napoleon Prestige PRO 500 grill. Learn more at What The Grill. Come see us today! https://pbxx.it/o8Lhn1

Address

1026 Appleton Way Northeast
Leland, NC
28451

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 3pm

Telephone

+19103991262

Website

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