Hele Mai Fishing Supply

Hele Mai Fishing Supply Hawaii's Newest location for all your fishing and diving needs. Visit us at our showroom at 2045 Lauwiliwili Street in Kapolei or online!!!

08/14/2026

🎣 WE’RE HIRING EVENT STAFF for — Made in Hawaii Expo 🌺

Hele Mai Fishing Supply is looking for excited, energetic sales people to join our sister company on the floor at the Made in Hawaii Expo!!!
If you’re part of the fishing community, love talking story about gear, and want to help us sell Made in Hawaii Fishing Apparel — we want you on our team.

✅ Fishing/outdoor background a plus
✅ High energy, people-first attitude
✅ Comfortable working a busy expo floor

Drop a comment or DM us to apply. Let’s represent Hawaii together! 🤙

07/29/2026

Our divers came back with a fresh load of Tako, still changing color!!! Fishermen call fresh octopus that are still changing color “Blinky Tako”. These octopus are caught locally right here in Hawaii by Hele Mai Fishing Supply and handled in a special way as to keep changing color for up to 48 hours after capture. Still changing color this “Blinky Tako” simulates the look and feel of a “live” Tako and drives bone crunching strikes from all types of predatory fish. Here at Hele Mai Fishing Supply we keep our gills wet to get our customers fresh “Blinky Tako” as we know the best Fresh Bait and hustle is the key to consistently catching!!!

We are Hele Mai Fishing Supply, Hawaii’s Newest Home for all your Fishing and Diving needs.

Now Open to 7 PM during the week, 5 pm on Saturday, and 9 am to 4 pm on Sunday!!!

STORE HOURS:
Monday - 8 AM to 7 PM
Tuesday - 8 AM to 7 PM
Wednesday - 8 AM to 7 PM
Thursday - 8 AM to 7 PM
Friday - 8 AM to 7 PM

Saturday - 8 AM to 5 PM
Sunday - 9 AM to 4 PM

Ahi Fever is hitting the West Side!!! Are you Ready for the Ahi Challenge but you dont have a boat??? Hop on a charter ...
07/16/2026

Ahi Fever is hitting the West Side!!! Are you Ready for the Ahi Challenge but you dont have a boat??? Hop on a charter with some of Hawaii’s Finest Charter Boats operating out of Waianae Harbor Boom Boom Sportfishing and Live Bait Sporfishing and Reel Addiction in Ko Olina. Professional Captions put you right on the fish! 🎣🔥

If you’re itching to battle a monster Ahi off the Waianae coast but don’t have a ride, this is your ticket. You don’t need to worry about fuel, rigging gear, or finding the birds—you just need to show up, strap into the chair, and be ready to do some heavy lifting. 💪🐟

Here is exactly what you get when you ride with the crew:

* The Ultimate Ride: A fully equipped, offshore-ready sportfisher built for the deep blue.
* Top-Tier Gear: We provide the heavy-duty setups and tackle needed to stop a screaming 100+ lb run.
* Local Knowledge: These captains know the West Side currents, ledges, and FADs like the back of their hand.
* Zero Stress: No cleaning the hull or fixing the engine afterward. Just you, the ocean, and your fresh catch.
*
Save the boat maintenance for someone else. Book your charter with some of the Top Charter Boat Today and Fish the “BEST SIDE”, bring your muscles, and let’s get that deck bloody!

CharterFishing OahuCharters Ahi YellowfinTuna NoBoatNoProblem HeavyLifting TightLines OffshoreFishing HawaiiSportfishing

07/15/2026

To Celebrate our Ugly Stick Holiday Promotion Video garnering over 1 million views we are hosting an in-store Ugly Stick 20% OFF Sale. Think of it as a X-Mass in July!!! This Holiday Season Give that “Sensitive” Fisherman or Fisherwoman the Ultimate Gift..... A Fishing Rod & Reel Combo from Hele Mai Fishing Supply. From the indestructible Ugly Stick to Hawaii’s own Nitro Ulua and MDS Custom Hawaiian Rods we have the selection and pricing for every fishing style and budget.

We are Hele Mai Fishing Supply, Hawaii’s Newest Home for all your Fishing and Diving Needs conveniently located in Kapolei.

Open 7 Days A Week, till 7 PM Monday - Friday

07/11/2026

🤙🏼 Let’s go, Blessed! 🥊 💥

Big shoutout and massive good luck to the Westside’s own Max Holloway as he steps back into the octagon tonight at UFC 329! 🌊 🌴

No matter how big the stage gets, Max never forgets his roots. When he isn’t training to be the baddest man on the planet, you can find him right here back home on the Westside of Oahu—cruising the coast, diving the reefs, and fishing with his ohana.
We love seeing our Champions supporting the community and gearing up right here in the neighborhood. From throwing nets and fishing with premium tackle from Hele Mai Fishing Supply to diving deep with elite setups from Hammerhead Spearguns, Max keeps it 100% local! 🎣 🤿

The entire Westside community is standing right behind you tonight, Max! Bring that victory back home to Hawaii! 🥇 🏆

HeleMaiFishingSupply HammerheadSpearguns HawaiiSpearfishing PoundForPoundLocal

07/06/2026

🎣 100% MADE IN HAWAII: THE LEGEND IS BACK
Hele Mai Fishing Supply is incredibly proud to bring you a rare, limited release from the true pioneer of local island tying: Makata Lures.

At Hele Mai, our mission is clear: we support our local lure makers 100%. We believe the best gear for our waters comes directly from the hands of the uncle builders who know these reefs best. That is why we are honored to showcase this exclusive collection from a homegrown Hawaiian master.

Makata is the original trailblazer—the first Hawaiian lure maker to ever design and tie the iconic Spider Halalū and Akule flies, as well as the legendary S-1 Menpachi flies. For decades, these exact patterns have been the ultimate secret weapon for local anglers, trusted to pack the cooler when the school is NOT biting and the fishing is difficult, Makata Lures comes through.

🌊 What Makes This Drop Legendary?
* 100% Made in Hawaii: Handcrafted right here in the islands, designed specifically for our unique coastal waters and target species.
* Original Stock: These are not modern factory reproductions. This is an exclusive drop from a finite, original stash.
* The Master’s Touch: Every single fly in this collection was meticulously hand-tied by Makata.

🐟 Featured Local Lures in Stock:
* The Spider Halalū & Akule Flies: The blueprint for local baitfish lures. Unmatched movement in the surf that triggers aggressive strikes.
* The S-1 Menpachi Flies: The undisputed nighttime favorite. Built perfectly to catch the eye of choice reef predators in the dark.
* Legendary Local Classics: A selection of other time-tested Hawaiian patterns that have filled coolers for generations.
⚠️ STRICTLY LIMITED QUANTITIES ⚠️
When you buy these, you are not just getting a killer lure—you are supporting local craftsmanship and owning a piece of Hawaiian angling history. Once this original stock is gone, it is gone for good.

📍 Support Local. Fish Local.

HawaiianLures HalaluFishing AkuleFlies Menpachi HawaiiFishing WhippingHawaii DunkingHawaii CatchFishNotFeelings

07/04/2026

Explosive Savings at Hele Mai Fishing Supply’s 4th of July “Summer Liquidation” Sale!!!
Get ready to reef in the holiday weekend deals because the sale starts early this Friday!!! We need to clear space for our massive new Shimano inventory. Come talk story with the crew and score legendary liquidations on all the gear you need to keep your lines wet.

🎣 Massive “Summer Liquidation” Discounts
We are slashing prices across the entire shop to make room for arriving top-shelf gear:
* Premium Reels & Rods: Blowout deals on Penn, Daiwa, Okuma, and Shimano.
* Spearfishing Gear: Massive price drops on Spearguns to upgrade your dive setup.
* Rigging & Tackle: Stock up with deep discounts on Lures, Skirts, and terminal tackle).
* Essential Gear: Holiday pricing on Coolers to keep your catch and drinks ice-cold.

🏆 Sneak Peek: Shimano “Top Shelf” Inventory Arriving Soon!!!
Hele Mai Fishing Supply is proud to announce our ascension to Shimano’s prestigious, invite-only “Top Shelf” Program! We are liquidating current stock to clear immediate space for elite, top-tier arrivals, including:
* Tiagra (130 | 80 | 50) (p. 2)
* Talica (50A | 40A | 25A) (p. 2)
* Stella & Saragosa (5000 | 6000 | 8000) (p. 2)
* BeastMaster (BM9000) & ForceMaster (FM9000) (p. 2)
* Trinidad Series (p. 2)

📍 Holiday Weekend Hours & Location
We are open all weekend long to get you fully geared up before you hit the water:
* July 3rd | FRIDAY: 8:00 AM – 7:00 PM
* July 4th | SATURDAY: 8:00 AM – 5:00 PM
* July 5th | SUNDAY: 9:00 AM – 4:00 PM
🗺️ Find Us At: 2045 Lauwiliwili Street, #406, Kapolei, Hawaii 96707
📞 Call The Shop: (808) 356-3863
Hurry down this weekend, grab your gear, and make this holiday weekend a historic one. Hanapaʻa!

07/01/2026

Our divers came back with a fresh load of Tako, still changing color!!! Fishermen call fresh octopus that are still changing color “Blinky Tako”. These octopus are caught locally right here in Hawaii by Hele Mai Fishing Supply and handled in a special way as to keep changing color for up to 48 hours after capture. Still changing color this “Blinky Tako” simulates the look and feel of a “live” Tako and drives bone crunching strikes from all types of predatory fish. Here at Hele Mai Fishing Supply we keep our gills wet to get our customers fresh “Blinky Tako” as we know the best Fresh Bait and hustle is the key to consistently catching!!!

We are Hele Mai Fishing Supply, Hawaii’s Newest Home for all your Fishing and Diving needs.

Now Open to 7 PM during the week, 5 pm on Saturday, and 9 am to 4 pm on Sunday!!!

STORE HOURS:
Monday - 8 AM to 7 PM
Tuesday - 8 AM to 7 PM
Wednesday - 8 AM to 7 PM
Thursday - 8 AM to 7 PM
Friday - 8 AM to 7 PM

Saturday - 8 AM to 5 PM
Sunday - 9 AM to 4 PM

         Ulua UluaFishing Ahi AhiSeason AhiFever Hanapaa EBeach ElectricBeach SharksCove Halalu Oama Aku Opelu Tako Hee Omilu Taape

Explosive Savings at Hele Mai Fishing Supply’s 4th of July “Summer Liquidation” Sale!!!Get ready to reef in the holiday ...
06/29/2026

Explosive Savings at Hele Mai Fishing Supply’s 4th of July “Summer Liquidation” Sale!!!
Get ready to reef in the holiday weekend deals because the sale starts early this Friday!!! We need to clear space for our massive new Shimano inventory. Come talk story with the crew and score legendary liquidations on all the gear you need to keep your lines wet.

🎣 Massive “Summer Liquidation” Discounts
We are slashing prices across the entire shop to make room for arriving top-shelf gear:
* Premium Reels & Rods: Blowout deals on Penn, Daiwa, Okuma, and Shimano.
* Spearfishing Gear: Massive price drops on Spearguns to upgrade your dive setup.
* Rigging & Tackle: Stock up with deep discounts on Lures, Skirts, and terminal tackle).
* Essential Gear: Holiday pricing on Coolers to keep your catch and drinks ice-cold.

🏆 Sneak Peek: Shimano “Top Shelf” Inventory Arriving Soon!!!
Hele Mai Fishing Supply is proud to announce our ascension to Shimano’s prestigious, invite-only “Top Shelf” Program! We are liquidating current stock to clear immediate space for elite, top-tier arrivals, including:
* Tiagra (130 | 80 | 50) (p. 2)
* Talica (50A | 40A | 25A) (p. 2)
* Stella & Saragosa (5000 | 6000 | 8000) (p. 2)
* BeastMaster (BM9000) & ForceMaster (FM9000) (p. 2)
* Trinidad Series (p. 2)

📍 Holiday Weekend Hours & Location
We are open all weekend long to get you fully geared up before you hit the water:
* July 3rd | FRIDAY: 8:00 AM – 7:00 PM
* July 4th | SATURDAY: 8:00 AM – 5:00 PM
* July 5th | SUNDAY: 9:00 AM – 4:00 PM
🗺️ Find Us At: 2045 Lauwiliwili Street, #406, Kapolei, Hawaii 96707
📞 Call The Shop: (808) 356-3863
Hurry down this weekend, grab your gear, and make this holiday weekend a historic one. Hanapaʻa!

Happy Father’s Day to all the diving, trolling, and shoreline-casting dads! 💥Skip the neckties and tools. If Dad loves t...
06/21/2026

Happy Father’s Day to all the diving, trolling, and shoreline-casting dads! 💥Skip the neckties and tools. If Dad loves the ocean, get him the gear that brings home dinner. We are open today from 10 AM to 4 PM for all your last-minute Father’s Day needs:🦑 Fresh and a frozen Tako & local baits🤿 Premium speargun bands, shafts, and dive gear🎣 Ulua trolling skirts and heavy offshore tackleStop by the shop or grab a gift card online at helemaifishingsupply.com. Have a safe and blessed Sunday out on the water, boys! 🤙🏽🐟

Address

2045 LAUWILIWILI Street #406
Kapolei, HI
96707

Telephone

+18083563865

Website

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