Fern & Fable Collective

06/05/2026

✨ We’re honored to share a special evening coming to Fern and Fable Collective ✨🎩

On June 20th at 7:30 PM, we’ll be hosting our friend Cody as he returns from a hiatus with his Classics of Magic: A Comedy Magic Show in our new outdoor space.

It means a lot to us to be asked to host this return performance, and we’re excited to kick off live events in this new chapter with a night of laughter, wonder, and classic magic.

🎟️ Tickets: https://bit.ly/fernandfable
📅 June 20th
🕢 7:30 PM
📍 Fern and Fable Collective, Jonesborough TN

We can’t wait to welcome you for an unforgettable night.

Back by popular demand: The Classics of Magic Comedy Show!
Join us at Fern and Fable Collective’s newest outdoor area, The Hidden Hollow event space!
Be prepared to Laugh, be Amazed, and see magic from the Golden age of Magic!

Seating is very limited, so reserve your spot, now!

Order your Tickets online: https://bit.ly/fernandfable

06/04/2026

📣 ⚔️ HIDDEN HOLLOW — PUBLIC OPENING ⚔️🌿

We are beyond excited to officially gather with you this Saturday, June 6th for the Hidden Hollow Grand Opening within the shire inspired courtyard beyond Fern and Fable Collective.

We cannot wait to welcome you into the Hollow for an evening of story, adventure, and community.

✨ Please join us
✨ Bring a lawn chair and get comfortable for the evening
✨ RSVP as soon as possible so we can better prepare for everyone attending

📍 RSVP here: https://www.facebook.com/share/1CanTNGTnN/
(Space is limited, so please RSVP soon so we can plan accordingly)

🌿 Hidden Hollow is more than a space, it is a gathering place for fellowship, imagination, and slowing down together. Step into a world of books, music, games, and shared stories as the shire comes alive around you.

⚔️ LORD OF THE RINGS TREASURE HUNT
🕖 Quest begins at 7:00 PM

📜 Quest books must be picked up no later than 7:00 PM
🧩 Approx. 1 hour adventure through riddles and clues in search of the One Ring

🎬 THE FELLOWSHIP OF THE RING SCREENING
🕣 Film begins at 8:40 PM
🍿 Concessions provided

🧝 Costumes and fantasy attire are highly encouraged. Hobbits, wizards, elves, rangers, dwarves, and wandering travelers welcome.

We cannot wait to finally open the gates and share this night with you.

05/30/2026

🌿⚔️ A Message from Fern and Fable ⚔️🌿

Due to the forecasted weather and some unexpected property water system issues, we have made the difficult decision to postpone Hidden Hollow’s Grand Public Opening until Saturday, June 6th.

We sincerely apologize for the change. We know many of you were planning to join us this weekend, and we were incredibly excited to welcome everyone into the Hollow for the very first public gathering. However, we want your first experience here to be comfortable, enjoyable, and everything we’ve envisioned it to be.

The extra time will allow us to address these issues, prepare the space properly, and ensure the Grand Opening is the magical experience it deserves to be.

📅 New Date: Saturday, June 6th | Within our new shire themed courtyard.

⚔️ Lord of the Rings Treasure Hunt
🎬 The Fellowship of the Ring Screening
🌿 Fellowship, adventure, and community

Thank you for your understanding, patience, and support as we work through these unexpected challenges. The excitement and encouragement you’ve shown for Hidden Hollow have meant the world to us, and we can’t wait to finally open the gates and share this special place with all of you.

We’ll see you next Saturday.

“The road goes ever on and on…” 🌙💚

05/28/2026

We made the paper! We’re so grateful for all the love and support we’ve recieved over the past 6 months alone. Has it been easy? Not completely. Naturally, there’s been some learning curves, but we’re so appreciative and wanna thank you for allowing us to create a unique whimsical place for lovers of fantasy/whimsy. We’re consistently looking for ways to improve. Ultimately, we desire a fully immersive place where it not only feels like you’ve stepped into a story, but a part of one. Thank you for letting us live our dream. More is on the horizon… this is only the beginning. In the meantime, please keep visiting, experiencing, and supporting small business. We couldn’t do this without you all.

P.s. Huge shoutout all of our friends, volunteers and Patriot Pro Construction LLC for helping us make the courtyard a reality.

Also, Here’s the online article: https://johnsoncitypress.com/news/374803/fantasy-awaits-at-the-new-hidden-hollow-from-fern-and-fable/

05/27/2026

📣 Now seeing that the weather should cooperate, we're excited to announce our ⚔️ HIDDEN HOLLOW — PUBLIC OPENING (Located beyond the realm of Fern and Fable Collective.) ⚔️🌿 To RSVP, please visit our event page: https://www.facebook.com/share/1CanTNGTnN/
(Space is limited, so it's important to RSVP so we can better prepare. ☺️)

Hidden Hollow was created to be more than just a space... it’s a place to gather, slow down, build friendships, and become part of a growing fantasy-inspired community. Step into our cozy shire atmosphere and spend your evening surrounded by books, stories, music, games, and good company.

📍 Saturday, May 30th

⚔️ LORD OF THE RINGS TREASURE HUNT
🕖 Quest begins at 7:00 PM

Gather your fellowship and embark on a quest through riddles and clues as you search for the One Ring itself.

📜 Quest books must be picked up no later than 7:00 PM to allow enough time for completion.
🧩 The journey should take approximately 1 hour.

🧝 We would absolutely love to see everyone come dressed for adventure! Hobbits, wizards, elves, rangers, dwarves, travelers, or your own fantasy-inspired attire are all welcome.

🛡️ For the safety and comfort of everyone joining us, real weapons are not permitted. Any weapon-like props brought into the Hollow will be safety secured during the event.

🎬 The Fellowship of the Ring Screening
🕣 Movie begins at 8:40 PM
🍿 Concessions provided

Step into the Hollow, follow the road, and spend an evening surrounded by story, adventure, and community.

“The road goes ever on and on…” 🌙

05/26/2026

📣 Hear Ye Hear Ye! Our latest experience is now available! THE QUEST IS OFFICIALLY OPEN FOR BOOKING! ⚔️
THE LAST OATH OF FRANKLIN officially begins this Thursday! Perfect for date and family days!

Step into a real-world fantasy adventure through the historic streets of downtown Jonesborough where you become the hero of a living story.

🗺️ Follow clues
✨ Discover hidden marks
📖 Uncover a forgotten mystery
🏆 Earn your reward

This isn’t a tour. This isn’t a typical scavenger hunt.

This is an immersive quest experience for families, friends, couples, and fantasy lovers alike.

📍 Downtown Jonesborough
⏳ Approx. 60–120 minutes
🎟️ Starts & ends at Fern & Fable

Book your next adventure here:
https://square.link/u/MvreiDqp

🐉 A forgotten story lies beneath the town…

The quest awaits.

05/26/2026

✨ WE'RE EXPANDING ✨

Calling all dreamers, artists, makers, and adventure seekers...

Fern & Fable Collective in Historic Jonesborough is growing, and we’re searching for several new fantasy-inspired artists to join our journey.

Our sales floor is expanding, but even bigger things are on the horizon.

🌿 Our Enchanted Courtyard is preparing for its full launch
🌿 Monthly immersive events are beginning
🌿 Group gatherings, themed experiences, private bookings, and community nights are growing
🌿 We're building something designed to become a unique destination experience

Imagine stepping into a world inspired by:

📖 Lord of the Rings
⚡ Harry Potter
🐉 D&D adventures
🦁 Narnia
🌙 Whimsical folklore and cottagecore magic

With several exciting events approaching, including Jonesborough Days, one of the biggest festivals of the year during America's 250th anniversary celebration... we're expecting more visitors and more opportunities than ever.

We're seeking:

✨ Whimsical creations
✨ Fantasy-themed artwork
✨ Cottagecore goods
✨ Magical oddities
✨ Story-driven handmade creations

What we offer:

🌟 Displays starting as low as $45/month + commission
🌟 High-traffic festival town location
🌟 Social media highlights + vendor features
🌟 Growing, supportive community
🌟 Limited spots available

This is more than shelf space.

We're creating a place where people can step out of everyday life and into another world.

Message us for more details or to apply. Adventure awaits. 🌿🐉✨

05/25/2026

📣Here Ye, Hear Ye! We've dropped a surprise.
A NEW EXPERIENCE HAS ARRIVED AT FERN & FABLE

Something hidden in the story of Jonesborough has begun to surface…

And it is now open.

Introducing:

THE LAST OATH OF FRANKLIN
A real-world fantasy quest experience

This is not a tour.
This is not a scavenger hunt.
This is a story you step into.

A walking adventure through downtown Jonesborough where the town itself becomes part of the mystery.

You are given a Quest Log… and from that moment, the journey begins.

Clues will guide you.
Hidden marks will be discovered.
And a forgotten story will slowly unfold as you move through the town.

But nothing is revealed in advance.

And everything matters once you begin.

⚔️ Choose your path:

🧭 $13 — Solo Adventurer Quest
💍 $26 — Duo Quest (2 adventurers)
🏰 $40 — Party Pack (up to 4 adventurers)

Each adventurer receives their own Quest Log.
Each journey is completed individually.
Each reward is earned personally.

📦 Available for pickup at Fern & Fable:

🗓 Tuesday–Thursday: 10 AM – 6 PM
🗓 Friday: 12 PM – 6 PM
🗓 Saturday: 10 AM – 6 PM

🎟 Begin your quest here: https://square.link/u/MvreiDqp

Send a message to learn more