West of May

West of May welcome to west of may — a locally owned women’s boutique in downtown johnson city.

thoughtfully curated monthly collections + community events designed to make getting dressed fun again.

busy with more important matter (the cows need me) 🙂‍↕️Graham Yelton is wearing our juniper tank + pants set - perfect t...
08/21/2026

busy with more important matter (the cows need me) 🙂‍↕️

Graham Yelton is wearing our juniper tank + pants set - perfect to throw on for any occasion even playing with the cows in the field!!

📸: Johnson City TN Photographer

in a field of wildflowers with nowhere to be and absolutely no intention of changing that 🌿

Abbi Leitnaker is wearing our pacifica blouse paired with the willow midi skirt. perfect for running in a field of flowers + pretending to be in your current romance novel!

📸: Johnson City TN Photographer

wrapped up in the softest thing I own, drinking something warm, and pretending it’s a slow morning forever ☕️

Izzie Honeycutt is cuddled up in our alder quilted jacket. the perfect thing to add to your closet this fall

(stay tuned for another color option in the next drop 👀)

📸: Johnson City TN Photographer

the group chat said “we need a girls weekend” and somehow we ended up in a tiny cabin, drinking coffee outside and prete...
08/20/2026

the group chat said “we need a girls weekend” and somehow we ended up in a tiny cabin, drinking coffee outside and pretending we live here 🌿

abbi is wearing the cove sweater paired with our bella pull-on relaxed jeans.

stop by and let us help you pack for your next girls weekend 🫶🏻

📸: Johnson City TN Photographer

if you’re as ready for fall as we are, you won’t want to miss the homeroom collection. close your eyes and picture this:...
08/17/2026

if you’re as ready for fall as we are, you won’t want to miss the homeroom collection.

close your eyes and picture this: it’s the first day of school. your (brand new) outfit is perfect. your locker is next to your crush. there’s a football game this friday night. everything is right in the world.

if you opened your eyes and you’re… definitely not in that reality, welcome to the club. lucky for us, this drop bottles up all of those nostalgic flavors in shades of navy and rust and stripes and plaid and is going live on 8/29.

link to reserve your spot will be pinned in our “events” highlight.

TRI-CITIES TEACHERS: as a huge thank-you for serving our community so well, we want to hook you up with a FREE TICKET to the preview sip & shop. shoot us a dm for your code!!

change our minds: there’s just nothing better than a one-piece outfit.flattering, lightweight, and STUNNING from the bac...
08/16/2026

change our minds: there’s just nothing better than a one-piece outfit.

flattering, lightweight, and STUNNING from the back — the nantahala jumpsuit is what you’ll want to reach for next time you “have nothing to wear”.

whether it’s date night, a winery with the gals, or just throwing something on after a long day in the sun, we think you’ll love this one.

shop with us in downtown johnson city on sundays from 12-4 🌹

08/07/2026

besties with completely different aesthetics 🤝 shopping at West of May | Johnson City Boutique

08/05/2026

bts of our most recent drop — you could say this was our most adventurous shoot yet 🤠

featuring highland cows, muddy boots, lots of laughs, and one gorgeous farm that made the whole vision come to life!

thank you Lochan Zanda Highlands for welcoming us and allowing us to play with some highlands for the evening 🫶🏻

don’t let august slip away - check out our AUGUST event calendar ☀️ 🌹AUG 1-2 | tax-free weekend - no sales tax on clothi...
08/03/2026

don’t let august slip away - check out our AUGUST event calendar ☀️

🌹AUG 1-2 | tax-free weekend - no sales tax on clothing under $100 in-store! (jewelry + handbags excluded.)

🌹AUG 6 | book club at 7p - we’re discussing Our Perfect Storm by Carley Fortune. everyone is welcome! DM us your email address if you’d like all the details.

🌹AUG 15 | pop-up at Squabble State Hard Cider in Bristol starting at 1p. come shop with us if you’re in the area!

🌹AUG 19 | May is speaking at Spark Plaza’s Spark Women
event from 12-1p

🌹AUG 22 | LawnStock in downtown Johnson City - we’ll see you there for an evening of live music & community.

🌹AUG 29 | our newest collection launches👀 ticketed preview sip + shop details coming soon... trust us, you’re gonna want to be there.

there’s so much happening this month & we can’t wait to spend august with y’all.

which event are we seeing you at?! 🫶🏻

sorry, we can’t talk right now...we’re off pretending to be a princess in a faraway village waiting for her lover to ret...
07/29/2026

sorry, we can’t talk right now...

we’re off pretending to be a princess in a faraway village waiting for her lover to return 🌹

the grayson dress has a way of making ordinary afternoons feel like they’re straight out of a storybook - soft, flowy, comfortable, and impossible not to twirl in.

shop the open air collection in-store or online before your favorite pieces are gone 🫶🏻

📸: Johnson City TN Photographer

Address

138 W Market Street
Johnson City, TN
37604

Opening Hours

Monday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 4pm

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