Phenix Rods & Accessories

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Phenix Rods & Accessories Custom Quality Rods Since then, we have added an increase in application specific models as well as a boost in sensitivity and a decrease in overall rod weight.
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Seeking to expand our early 1977 fishing roots, Phenix began a journey to build the brand that our devoted following had grown to love and take our custom rods to the next level. In 2006 Phenix expanded current product lines with a much wider range of rod offerings that make use of premium design and components while still preserving our brand’s existing custom quality look and feel.

Been putting the new Phenix Rods Urchin rod to work lately and so far I’m liking what I’m seeing! 👊🏼🎣One thing about me,...
10/24/2026

Been putting the new Phenix Rods Urchin rod to work lately and so far I’m liking what I’m seeing! 👊🏼🎣

One thing about me, I’m going to put my equipment to the test. I want to know what a rod can handle when I lean into a good fish, especially when I’m trying to get one out of some thick cover.

Been spending some time getting this new Urchin rod dialed and figuring out exactly where it fits into my lineup. There’s no better way to find out what a rod is capable of than getting out on the water and putting it through its paces!

Looking forward to putting a whole lot more fish in the boat with this one! 💪🏼

10/21/2026

Fall Walleyes are Chewin’ 🙌🎣

Wes Johnson getting after it with the Phenix K2 7’6” ML 😤
Northland Tackle Tungsten Jig x Eye-Candy Paddle Shad 🔥

10/12/2026

AMERICAN MADE — the Virtus Series from Phenix Rods! 🔥🦅🎣

Over 30 years of rod-building expertise goes into every rod in the Virtus Series from Phenix Rods! Proudly manufactured in the heart of the Ozark Mountains, USA, the Virtus lineup combines premium components, advanced rod-building technology, and unmatched attention to detail.

Purpose-built for specific techniques and designed to deliver the performance and precision serious anglers demand!

10/11/2026

"Urchin Special" from Phenix Rods ➡️ Available Now! 👀🔥🦅🎣

Virtus Red Diamond 7'2" HEAVY XF "Urchin Special"

10/10/2026

Jacob Walker shares what's NEW from Phenix Rods 👉 the Virtus Red Diamond 7'2" Urchin Special! 👀🔥🦅

A few things that make this rod great for the technique — short handle for skipping, parabolic bend so you don’t lose fish once they’re pinned, and a heavy action to pull fish out of any kind of cover!

Go by your local Phenix rods retailer and pick up the most important piece of equipment for this fish catching bait!

10/09/2026

The Virtus Urchin Rod 👀🔥🦅 (Available Now)

Meet the URCHIN SPECIAL, the latest addition to the Virtus Red Diamond Series! This 7’2” Heavy Extra Fast rod is designed specifically for working urchin-style baits, featuring a slightly shortened rear handle for better control for jerking, and twitching these unique baits! 🎣

Built with the premium components and craftsmanship you expect from the Red Diamond Series.
Proudly Made in America!

PURPOSE-BUILT FOR THE URCHIN BITE! 👊🔥🎣 Meet the URCHIN SPECIAL, the latest addition to the Virtus Red Diamond Series!...
10/08/2026

PURPOSE-BUILT FOR THE URCHIN BITE! 👊🔥🎣

Meet the URCHIN SPECIAL, the latest addition to the Virtus Red Diamond Series! This 7’2” Heavy Extra Fast rod is designed specifically for working urchin-style baits, featuring a slightly shortened rear handle for better control for jerking, and twitching these unique baits 👉 giving them action that gets BIT!

Built with the premium components and craftsmanship you expect from the Red Diamond Series. 🇺🇸 Proudly Made in America and AVAILABLE NOW!

Address

5250 Frye Road
Irving, TX
75061

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18772698490

Website

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