223 Baby Co

08/25/2026

Kinda chic to shop small ✨

Kinda chic to know where your money goes.
Kinda chic to support a local family’s dream.
Kinda chic to keep your downtown alive.
Kinda chic to find something you won’t see everywhere else.
Kinda chic to support small + woman-owned brands.
Kinda chic to choose toys that encourage imagination and play.
Kinda chic to raise little ones who know the importance of supporting their community.

Shopping small at 223 Baby Co.? Very chic 🌈

08/22/2026

NeeDoh Drops + Wellness Saturday… WOW. You rocked it 🥹

Thank you to everyone who waited in line this morning… especially my 2 AMers because WHAT?! 😅 We tried our absolute best to keep the line moving quickly and smoothly, and I think we did a pretty darn good job.

My favorite part? Hearing the cheers outside every time a kiddo walked out holding the NeeDoh they had waited hours for@🥹

We officially SOLD OUT after serving more than 180 of you!

And a few extra thank-yous because today took a village:

To the mom/shopper who came back and surprised me with flowers, you completely caught me off guard. Once the line died down and I finally got to read your note, it was exactly what I needed. Thank you ❤️

To my employee/bestie who helped tackle the line and orders, my mom who showed up with cash when we needed it 😅 and Miss Agnes, who still thinks coming to work with Mom is the coolest thing ever I hope she never grows out of that.

And thank you to our neighboring restaurants and businesses for graciously sharing your sidewalk with our very enthusiastic NeeDoh crowd 😂

Most of all, thank you to our shoppers. You continue to show up, wait patiently, cheer on other kiddos and support our little business. We love you for it.

We are officially OUT of all holiday NeeDoh!

Thanks for another wild morning under the rainbow awning 🌈

08/20/2026

The Hawkeye Iowa drop is HERE! 🖤💛

We brought back the varsity jackets for fall (because they were just too good), plus so many unique Iowa toys, books, accessories and clothing for your littlest Hawkeye fans.

And the new Nooches fall collection?! SO GOOD 🙌

Football season is right around the corner and we are officially ready for Saturdays in Iowa City 🏈

Shop the collection online + in store now! 🖤💛

08/20/2026

Back to school is almost here! 🍎✏️

If you have a soon-to-be preschooler, we have so many fun little things to help get them excited for their big day. From books about first days and new routines to back-to-school playdough, hair accessories, outfits and more.

Stop in this weekend, bring your little preschooler along and let them pick out something special for their new adventure.

Let’s get ready for preschool together! 🌈

08/19/2026

08/18/2026

Something spooky is coming under the rainbow awning… 👻🎃

Halloween Jellycat is dropping THIS WEEK! 🖤

The cutest little ghosts, pumpkins, monsters, and spooky friends are getting ready to haunt the shelves at 223.

08/16/2026

Jellycat has officially EXPLODED at 223! 🌈

We’ve had 300+ new Jellycat arrivals come through our doors and they’re all ready to find new homes!

And speaking of new arrivals… welcome back, students! 💛🖤 It’s freshman move-in weekend and we love watching Iowa City come alive again. To all the new students: we can’t wait to watch you grow, make this city your home and see where the next four years take you.

And obviously, we’ll be here for all your Jellycat + NeeDoh needs along the way. Because dorm rooms need emotional-support plushies too 😂🤍

08/15/2026

Preschool is calling! 🍎✏️🌈

From the outfit to the books, play dough, backpacks and all the little things in between.. we are READY for your little preschoolers.

Whether they’re excited, nervous, or a little bit of both, we’re here for this big new adventure. And yes, we’re also here for the parents wondering how their baby is possibly old enough for preschool already 🥹

Come shop our preschool collection and get those littles ready for their big day!

08/12/2026

We are VERY excited for our big Hawkeye drop happening next week 🖤💛 More details coming soon… 👀

BUT we know not everyone around here cheers for the right team 🤣

So yes, we also have a small section of Iowa State + UNI gear for your little Cyclones and Panthers too ❤️💛💜

Football season is almost here and we’re ready for it!

08/10/2026

🍎 **TONIEBOXES FOR TEACHERS!** 🍎

We are SO excited about this one.

This back-to-school season, 223 Baby is offering **50% OFF Tonieboxes for teachers who would like one for their classroom!** 🎧📚

Teachers can purchase one for their own classroom OR families, grandparents, PTOs/PTAs and friends can come together to help gift one to a classroom they love.

Tonieboxes are such a fun screen-free way to bring stories, songs, learning, movement and quiet time into the classroom and we would love to help get more of them into the hands of local educators.

✨ 50% off Tonieboxes for classroom use
✨ Teachers + classrooms of all kinds welcome
✨ Parents/PTOs can help fund or purchase one
✨ Available through 223 Baby Co.

Because teachers already spend enough of their own money on their classrooms ❤️

Tag a teacher who needs to know about this!