Surf City Store

02/01/2026

Enjoy the marathon today! Stop by the Surf City Store on the HB Pier afterwards for a souvenir to remember your amazing achievement!

12/26/2025

Hope everyone had a great Christmas! Take a walk on the Huntington Beach Pier and stop by the Surf City Store. We’re open rain or shine!

07/27/2025

07/26/2025

It’s beginning to look like the US Open down here! Don’t forget to stop by the Surf City Store on the pier and get your HB wearables and souvenirs!

06/23/2025

The Surf City Store was proud to welcome so many visitors who came out to honor Brian Wilson of the Beach Boys on Saturday at a tribute and paddle out.
Thanks HB for turning out to pay tribute to this great musician and one of the founders of surf music.

05/27/2025

Beautiful day to pay tribute to our veterans as well as Americans and their families who paid the ultimate price for our freedom.

10/27/2024

We were honored last week to receive recognition from the HB Mayor and Mayor Pro Tem for our thirty years of partnership with the City of Huntington Beach as the city’s official Surf City Store! What a great partnership we have had as we promote the city from our beautiful location on the Huntington Beach Pier! Thank you to our city partners, community and visitors! We look forward to many years ahead!

03/09/2024

If you’ve never been to the HB Kite party, it’s going on this weekend. This year there will be 100 flyers out there! Stop by The Surf City Store while you’re on the pier!

02/02/2024

New Product Alert! The Surf City Store now carries Surf City trucker hats for your pooch and you! Puplids come in a variety of sizes and colors for your dog and feature a surfer pup! Stop by the store and get one for you and your best friend! (First happy pup with his puplid pictured.).

10/19/2023

Did you know that Sally really does sell seashells by the seashore? Stop by and say hi.

10/11/2023

Have you met Melissa yet? She works the weekend and is super friendly! We’re lucky to have her at the