Rooted-Co

Rooted-Co Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Rooted-Co, 212 Locust Street, Hudson, WI.

04/17/2026

…It is rooted, quiet, intentional.

Change is good. Choosing you Urban Olive and Vine honors Carol. You are her legacy. Many people leave monetary things…sh...
02/23/2026

Change is good. Choosing you Urban Olive and Vine honors Carol. You are her legacy. Many people leave monetary things…she left you too soon but her heart beats with yours. Her light still shines through you. You may not see it above the noise but she is there. I chose things over my store - my daughter, my hubby(ish), my health and much more and it was the best decision I have made in a long time. You are braver and stronger than you know. ❤️

I have some news for you, and hopeful news for me.

URBAN WILL BE TEMPORARILY CLOSING.
Yes, I said temporarily. Not permanently.

Do not pay attention to any rumors you have heard because I have no idea where those rumors have come from. I'm surprised and or humored by some of them cuz they are things I have never said. I am the one that knows what's going on with me, my life, and our restaurant and I am the one that knows what I am trying to do about our business and my life.

Over the last couple of months things have gone downhill faster than I expected. My physical health has taken some hits, and my mental health has followed. Many of you have read pieces of that story, but not all of it. There are additional health issues and decisions I need to face, and the weight of these 16 months has caught up to me in ways I can’t ignore anymore.

Grief changes you. Losing Carol changed me in ways I’m still trying to understand. Her illness, the months in the ICU, losing her, and these past 10 months of learning how to exist without her — it has torn me apart. I don’t say that lightly. I’m exhausted. I have nothing left to give the way I used to.

Carol and I poured over 13 years of our lives into this place, 8 as the owners. Our plan was always to work hard, build something meaningful, and eventually move onto the next stage together. That didn’t happen the way we, or I, imagined. And coming to terms with that has been its own heartbreak.

Urban has always been more than a restaurant. Carol ran everything outside of the kitchen. She was the steady one. I’m a chef — that’s what I know. Doing all of this alone has been overwhelming, and lately it’s affected not just me, but the people around me and the business itself.

Because of that, I’ve made the decision to step away. I have to figure me out.

Urban will temporarily close this week after business on Saturday February 28th, while I focus on my health and figure out what the next chapter looks like. I don’t know exactly what that chapter will be yet, but I do know I can’t keep going the way I have been. My staff has known for a while, and a few select people around me. I had to get some things in order before I made it public.

I’m not asking for input or advice, and I’m not looking for a flood of opinions on what to do next, with my life or my business, or take in offers to manage or purchase the business. I can’t carry that right now. I have a small circle helping me navigate the future of Urban, and that is going very well, and that’s all I need now.

Now for the hopeful part:

Over the last couple of months, I’ve realized that stepping away this year wasn’t just a possibility — it was necessary. What I didn’t expect was how quickly that clarity would come. When I made the decision, less than 3 weeks ago, I felt something I haven’t felt in a long time: relief.

There have been some positive conversations about what Urban’s future could look like. Nothing is set. Nothing is guaranteed. But the current direction things are going has given me some hope and peace about our business.
And if that’s not how it unfolds, I will still know we gave it everything we had all these years.

I’m going to do what I can to drive Urban into the best hands possible. For now, I’m choosing my health. I’m choosing to breathe. I’m choosing to survive this current state I am in.

Thank you to the Hudson community for being with us the last 13 years, and especially the last 8 as owners of Urban. It has meant more than you know.

I have lots and lots of updates coming every day this week. You don't need to guess. Please don't comment that you think you know what's going on or you have inside information. And at the same time, if you do know something, because you have heard it from me, please refrain from speaking out about it. I would really appreciate it if I can update everyone throughout the week and give you all of the answers from the horse's mouth . All of your questions will be answered. At least questions about Urban going forward. My life, I still have to figure out.

I love and miss Carol so much. 😪💔
How I've been taking care of myself has not shown that love to her. Change is necessary.

I think that all of you sharing this post would help get the word out. I would appreciate it.

Please help me keep Carol's memory alive and help me help her help others by donating to the Carol Trainor Memorial Fund.
http://paypal.biz/caroltrainormemorial

01/26/2026

My little shop has closed permanently. I am emptying the space out this week. Thank you to my amazing makers that poured their incredible gifts into the store, for Maddie and Karly Erickson for helping me when I could not be there, and the community that chose my store to GATHER. I am so thankful I was able to gather with you all. ❤️

UPDATE:Almost sold out today! Thank you for everyone that stopped by today  you know my heart is with you! TOMORROW IS T...
01/21/2026

UPDATE:
Almost sold out today! Thank you for everyone that stopped by today you know my heart is with you! TOMORROW IS THE LAST DAY!

50% OFF - Final 3 days!
1/21 10-4
1/22 12-6
1/23 CLOSED
50% off select apparel, Wisconsin items, glassware, pillows, cards, tumblers and more!

THIS PAGE WILL BE INACTIVE AS OF 1/23/2026 - FOLLOW Laura Joy  FOR THE NEXT CHAPTER!I’ve heard comments like “I’m so sor...
01/19/2026

THIS PAGE WILL BE INACTIVE AS OF 1/23/2026 - FOLLOW Laura Joy FOR THE NEXT CHAPTER!
I’ve heard comments like “I’m so sorry” or “that’s so sad,” and I wanted to take some time to process before explaining. Running your own business asks for more than full effort—it takes constant problem-solving, long nights, and a willingness to keep evolving to remain thoughtful, original, and strategic.

Beloved Makers and Company reached a point where its growth was limited by the physical space itself, and there were no available downtown Hudson locations that could support what the next chapter would require. This decision came from clarity and care, not disappointment.

I am deeply proud of the impact this store had in our community. I am proud of shopping with kids as they picked out gifts for their mom, their dad, or both. I am proud that the store had an amazing year. And I am proud of the relationships, conversations, and moments that happened within those walls.

As an entrepreneur, part of the responsibility is knowing when to make decisions at the right time. Fully defining the “why now” behind this choice would require difficult conversations and more explanation than feels helpful or kind. Instead, I want to simply share that this decision is the right one for this season.

Thank you for loving me. Thank you to everyone who supported this store over the last few years—it truly mattered. And if you are a shopper, please continue to support the small stores that are trying to do the right thing. They need you, and your support makes more of a difference than you know.

SOLDOnce upon a time…Then one day the wood lady met this metal fellow and they knew it was much more than a bunch…seriou...
01/18/2026

SOLD
Once upon a time…
Then one day the wood lady met this metal fellow and they knew it was much more than a bunch…seriously selling the whole bunch 🤩 $150

01/18/2026

Many of my amazing makers have removed their items and the fixtures sold out in 2 days. Tomorrow will be our final day open to the public. It has been an amazing experience and I am so thankful for every person that interacted, liked, followed and shared my posts. I am not closing because I have to - some times it is just the right time to do something big. Thank you. We will be at the store packing a lot of items up tomorrow. Some items I own will be coming soon on marketplace. Probably won’t get to pictures tomorrow but they will be listed this week! Thank you again…I am ready for the next chapter but this one has meant the world to me.
Laura💕

SOLD!Thin flocked and lighted Christmas trees. Total of 5.  $200. Message me! Ready to be picked up!
01/16/2026

SOLD!

Thin flocked and lighted Christmas trees. Total of 5. $200.
Message me! Ready to be picked up!

UPDATE: 1/17/2025Everything is sold!Many of the fixtures have sold  here is what i have left (see pictures) qty and pric...
01/16/2026

UPDATE: 1/17/2025
Everything is sold!

Many of the fixtures have sold here is what i have left (see pictures) qty and prices under picture!

With the store closing in a short period of time, if you are looking for display shelves, staging, accessories, a cash wrap desk, or mannequins I will be listing pictures of these items on my page and marketplace. All shelving fixtures are $50 each. Everything is first come first serve. You can buy the fixture and put your name on it and as soon as it is empty, I will text you to come pick it up. Delivery can be arranged within the Hudson area. 

This wonderful maker, Kristin Rawson, is new to Beloved Makers and with closing at the end of the month she still came i...
01/14/2026

This wonderful maker, Kristin Rawson, is new to Beloved Makers and with closing at the end of the month she still came in and set up her own display filled with her amazing gifts and home decor. This absolutely blessed my soul that she responded to the closing and showed up for me and for you! Please shower Kristin with warm fuzzies and stop in to scoop these up!
Shopping Hours:
Thursday 3-6
Friday 12-6
Saturday and Sunday 11-4

Address

212 Locust Street
Hudson, WI
54016

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