What are the opening hours?

Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm Sunday 12pm - 4pm

Swoon Central

Name: Swoon Central
Address: 5 Walcott Street, Hopkinton, MA, 01748, US
Telephone: +15084979666
Price range: $$

Gifts, clothing, jewelry, accessories, and much more. Private shopping appointments available.

08/11/2026

Are you ready, Hopkinton? Fun, fresh pieces are arriving daily!

08/06/2026

I'm so excited to introduce myself as the new owner of Swoon, reopening Thursday, August 20! 💛

After starting my career in retail merchandising, I always held on to the dream of owning a store of my own.

I'm incredibly grateful for the warm welcome so far, and I'm honored to continue a boutique experience that is already loved by so many.
Whether you've been shopping at Swoon for years, or are visiting for the first time, I can't wait to meet you.

Here's to this next chapter—I hope you'll come along for the journey! ✨

- Jess

07/25/2026

Last day of the sale — today, 10–5!

40% off everything; even more with additional items. Last chance before we take our short pause.

We're excited for what's next — new ownership, new chapter, back mid-August.

Come by today!

07/24/2026

Two days left!

The embroidered dresses, the stacked bracelets, the raffia platforms
and cozy knits — it's all still here, and it's all still discounted.

Everything 40% off. Buy 3+ for 50% off. Buy 5+ for 70% off.

Open today and tomorrow, 10–5. Then we close for a short pause — back mid-August under new ownership.

07/22/2026

Big changes, bigger savings!

We’re closing our doors for a short summer refresh — and celebrating with our best sale of the year before we do.

Everything is 40% off, with 50% off when you buy 3+ and 70% off when you buy 5+.

📍 Open Wednesday–Saturday, 10–5
📅 Closing Sunday, July 26 for the transition
🤍 Reopening mid-August under new ownership!

Stop in this week to stock up!

07/18/2026

One week from today: the end of our summer sale, before we take a short pause under new ownership.

40% off summer styles, 70% off fall and winter — plenty still on the racks worth seeing in person (this pinstripe shirtdress included).

Come by before July 26!

07/17/2026

New owner, new chapter, same address.

We’ve been thinking about what we want to build here, and this quote captures the spirit perfectly.

We’re taking a little time to get things right, and we can’t wait to share more with you soon.

Until then: stock up on our summer sale favs before we take a short break starting July 26!

07/15/2026

Still thinking about stopping in? This is your sign! 💕 Lorrie is here today to help you shop our closing sale. Whether you’re looking for a fresh summer outfit or incredible savings on fall styles, now is the time. See you this week!

07/09/2026

Because the shoe addiction is REAL. 👠🤭

If you’ve been eyeing a pair, now’s the time! Our jelly sandal collection is 50% off as part of our closing sale, and sizes are going fast. 💨 Come grab your favorite before they’re gone!

Address

5 Walcott Street
Hopkinton, MA
01748

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm
Sunday	12pm - 4pm

Telephone

+15084979666

Website

http://www.swooncentral.com/

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