03/01/2018
"It's definitely a unique product. I love the fact that it's this very inexpensive material and it just makes this great toy.
The really cool thing, the thing I really appreciate about it, is the biomimicry. The Kamigami bugs are interesting because they really are buglike. When we talked to them about the bipedal kind of nature, I was actually very skeptical. I was like, how do you make this thing work, not tip over, you know? And these guys were really amazing. They came up with this product that I think is pretty unique. So, the biomimicry, taking that kind of work that's being done at DARPA (laughs) and figuring out how to put it in a really cheap, inexpensive toy, that a child can build; that's really cool, I think."
Can toys really get kids interested in STEM? Mattel is taking a thoughtful approach.