08/14/2024
"The decline has been driven by cord-cutting, of course, but in recent quarters the cable business has faced a double whammy: Not only are subscribers declining faster than carriage fees are rising, but advertising dollars are fleeing TV, as the proliferation of ad-supported streaming options provide new places for marketers to spend their budgets."
As Paramount and Warner Bros. Discovery take massive hits to their businesses, executives will need to make difficult choices on managing the decline.