Personally Identifiable Information Personally identifiable information collected by automotive car through your use of the Site (including without limitation through your submission of an email address to receive promotional or other communications via email, or through you providing a mobile number to submit a lead or to receive coupon(s) or other communications via call, text or SMS) may be sto
red on servers or in a cookie on your computer and may be used by automotive car for the purposes listed below. Please note that in most cases the primary purposes for use of personal information are the submission and transmittal of lead data and powering targeted advertising and user experiences; however, although automotive car does not track exact numbers, personal information of most users is also used for the purposes listed below as secondary purposes:
To submit and transmit lead data to automotive car advertisers. To provide targeted advertising both on the Site and on third-party advertising platforms (for example, in connection with our FUEL advertising product). To engage in attribution and analytics modeling such as lead scoring and performance reporting to advertisers. To confirm or fulfill a request that you make (e.g., in order to send you a price quote or other information you have requested, automotive car may share your contact information and content interests with a participating automotive car dealer and/or manufacturer).
