The Rusty Hook, Inc.

03/17/2025

Ok. After much wasted time and aggravation with AT&T customer service, I have changed the phone number for The Rusty Hook to: (310) 889-5529. This number will not be monitored all the time. Please leave a message and I will call back. AT&T would not allow me to move the old store number to my new T-Mobile account due to the number was a Business landline. They were trying to force me to open an AT&T wireless account to transfer the number. Then, I could transfer wireless to wireless. Screw them! So I had to let the old number go. Please let your friends know so they can update to the new number. (310) 889-5529 call or text. You can also shop online on our eBay Store:

The Rusty Hook is your one-stop shop for all of your fishing needs. We are now exclusively and online retailer. Our physical location has been closed. Watch for additions to our online store as we will be adding everything from our old store. We will now be selling refurbished rods and reels.

01/18/2025

Ok. I have made the decision to close The Rusty Hook (unless someone comes in last minute with an offer). Our last day will be
Friday, January 31st. There will be no "blowout sale". All the merchandise will be sold via our Rusty Hook Fishing Tackle Ebay store. I STRONGLY SUGGEST THAT ANYONE HOLDING GIFT CARDS TO COME BY AND USE THEM BEFORE THE END OF JANUARY. ANYONE THAT HAS LEFT RODS OR REELS WITH US FOR REPAIR NEED TO COME IN AND PICK UP THEIR ITEMS. Anything left after January 31st will be considered abandoned and will be sold. Some stuff has been completed years ago. I have tried to keep things going for the last 8 years, hoping the fishing and the economy would get better. Keeping the doors open until my wife could retire. Business has been slow. Customer traffic has been way down. I have been paying myself 6 months out of the year for these past 8 years and 6 months working for free to service our customers and the fishing community. My wife has been carrying the load for far too long. I thank all of the customers that have patronized The Rusty Hook for the last 30 years. All the friends I have met. All the kids I watched grow up that now bring their kids into the store. The memories and fishing charters we have experienced will be cherished always. All the "old salts" that have passed on, that taught me about fishing, business, and life. Now it is time to turn the page and do something else for a few more years. I plan to continue building/repairing fishing rods at home. I can also still repair reels, as long as I can get parts. I plan to keep the store phone number and have it set up with voicemail at my home. I also have some job opportunities to explore. Maybe I will get to go fishing once in a while.

12/07/2024

We have been holding on to rod and reel repairs for a long time. Here is a list of people that have gear with us:
Reels (Partial List):
John Gentry
Joe Quintero
Leo Salceda
Eugene Van
Anthony Vulin
Warren Anderson
Alfredo Guacin
Frank Fitzpatrick
Bob Bell
Hector Hernandez
Alex Gamez
Gene Summers
Gabriel McDonald
Eric Seery
Robert Alarcon
Jonathan Day
Derek Sepulveda
James Gerard
Rods:
Uy Chiorvirat
John Martinez
Ron Quintero
Danny Lopez
Hans Etter
Anthony Papalardo
Hashim Muhammed
Eugene Van
Shawn Cross
Julio Arguleta
Richard Louke
Miguel Velasquez
John Gentry
Photo ID or the original claim check will be required before we will release the items to anyone.
If anyone knows any of these guys, please have them call The Rusty Hook, 310-832-2429, as soon as possible. The items will be treated as abandoned and will be sold, donated, or thrown out.

12/03/2024

Ok. Back in the saddle again. We will be open our Winter Hours:

10:00 AM to 6:30 PM Tuesday through Saturday
Closed Sunday and Monday.

Thank you for your patronage!

10/24/2024

No serious offers yet. If your dream is to own your own fishing tackle shop, this is the one to get. Good location. Solid inventory. Established clientele. Fixtures and appliances included.

10/12/2024

If anyone is wondering why The Rusty Hook is not involved in the San Pedro Fishing Fest, I was never asked and didn't even know about the event until a customer brought in a flyer. The Rusty Hook is still open. We have been servicing the recreational fishing community for almost 50 years. Stop in if you get a chance to say "hello". Starting in November, we will be closed on Sundays and Mondays. Until then, I am open on Sundays from 10 am to 2:30 pm, Tuesday - Saturday 10 am to 6:30 pm. Closed Monday.

10/02/2024

It is with a heavy heart to announce that I am listing my store for sale. The ADA lawsuit and the stress it caused has soured me on retail. The store is now ADA compliant and the parking lot has a van-accessible handicapped space. The lawsuit has been settled. Anyone holding gift cards will need to redeem them before we sell. If you have any completed repair items with us, I suggest that you pick them up before the store sells. I will make an effort to call the phone numbers that we have on the repair tags. Anyone interested in buying the store should contact my real estate agent for details: Omid Saleh from Keller Williams (818) 384-4111 or at [email protected]. My hope is that we can find someone that is passionate about fishing and will take care of our customers with integrity and fairness. I am still planning to do rod and reel repair from my home, and I will be taking that part of the business with me. If you have completed or un-completed repair work with me, please make sure we have your current contact information. I will keep you all posted about any timeline. At this point we are trying to sell the business. There is no plan to blowout the inventory. The new owner will need everything we have in inventory to keep the doors open. Once again, I strongly suggest that gift card holders come in and redeem their gift cards.
Thank you,
Alex Masumoto

07/17/2024

On Thursday, July 18th, we will be opening around 11:00 AM. I have an eye appointment and will probably be running late. We will be open until 6:30 PM.

11/09/2023

On Thursday, November 9th, we will be closing at 5:00 pm. Sorry for the inconvenience.

08/19/2023

On Sunday, August 20th, we will be closed. I have received orders from a higher power (my wife) that it will be raining a lot, due to tropical storm Hilary, and I need to stay home. We will be open on Tuesday, August 22nd at 10:00 AM.

06/24/2023

On Sunday, June 25th, we will be closed for the day. Celebrating my Mother's 90th birthday. We will be open on Tuesday, June 27th from 10 AM to 6:30 PM. Thank you for your patronage!