Beside the Bride is North Central Florida's premiere formal wear boutique, specializing in Prom, Tuxes, Bridesmaids, Mother of the Bride/Groom, and Formal Gowns for all Occasions! With a huge selection of gowns, bold and beautiful accessories, must-have shoes, a full range of body enhancers, and even tux rentals to match every dress in the store, the staff at Allure will help you find everything y
ou envisioned to make your big night PERFECT! Whether you are looking for a cocktail dress or gown, fitted or flared, fully beaded or more simplistic, modest or just plain hot, we've got you covered! With gowns from top designers including Sherri Hill, Tony Bowls, Mac Duggal, Terani, Faviana, Blush, Vienna and Night Moves, Allure has something to fit every style and budget! Let us help you make a grand entrance at your prom and make your big night a night to remember!