Rubber Soul Bicycles

Rubber Soul Bicycles Welcome to Rubber Soul Bicycles, the Central Valley's Premier bike shop.
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S-Works Crux SRAM RED XPLR - 2026WAS $12,000ON SALE $8,999CRUX - it’s not just the ultimate expression of gravel perform...
05/29/2026

S-Works Crux SRAM RED XPLR - 2026

WAS $12,000
ON SALE $8,999

CRUX - it’s not just the ultimate expression of gravel performance—it’s your one-way ticket to gravel enlightenment. Nimble, supple, and reactive. Responsive at the pedals. Supple in the saddle. With performance gravel geometry and race-influenced fit inspired by Crux’s iconic history in ‘cross.

INVENTORY INCOMING NEXT WEEK IN MOST SIZES



The Fastest Gravel Race Bike Ever Made The all-new Crux 5 is purpose-built for one outcome: getting riders to the finish...
05/28/2026

The Fastest Gravel Race Bike Ever Made 

The all-new Crux 5 is purpose-built for one outcome: getting riders to the finish line first. Not through one breakthrough, but through the combined effect of weight, aerodynamics, and ride quality working together as a system. 



At the center of it all is a single metric: Time to Finish, a complete measure of real-world speed across actual race conditions. 



This is gravel racing distilled to its purest form. Less wasted energy. More forward speed. When the goal is the top step, nothing gets you there faster. 



05/26/2026

Some people meditate.
Some people journal.
Some people spend $14 on mushroom coffee.

We ride bikes.

Fresh tunes, fresh rubber, questionable tan lines, and exactly zero push notifications for at least an hour. 

Swing by Rubber Soul and let us help you find your next great life choice.

Open M-F 10am - 6pm, SAT 10am - 5pm

LOCATED AT
132 W. Nees #111
Fresno, CA 93711
(559) 435-2453

05/22/2026

Visit Rubber Soul Bicycles, and discover why local riders trust us for everything cycling.

M-F 10am - 6pm
SAT 10am - 5pm

132 W. Nees Ave #111
Fresno, CA

TURBO LEVO 4 ALLOY NOW $4999Full Power E-MTB Trail- E-System - Specialized 3.1 Motor w/ 666 Watts & 101Nm, 840Wh Battery...
05/21/2026

TURBO LEVO 4 ALLOY
NOW $4999

Full Power E-MTB Trail
- E-System - Specialized 3.1 Motor w/ 666 Watts & 101Nm, 840Wh Battery, up to 5.33
hour range
- Frame: Premium M5 Alloy, Geo Adj & SWAT Storage
- Front: 160mm Marzocchi Bomber Z1, Rear: 150mm Marzocchi Bomber Inline
- Drivetrain - SRAM 70 Eagle T-Type Mechanical
- Wheels - Specialized Alloy / Bear Pawls hubs

https://www.rubbersoulbicycles.com/product/specialized-turbo-levo-4-alloy-1241985-1.htm


05/19/2026

At Rubber Soul Bicycles, we’re proud to offer a welcoming, friendly atmosphere whether you’re picking up a new ride, tuning up your current bike, or just stopping by to talk cycling with our team. Our experienced repair staff is ready to help keep you rolling smoothly all year long.

Shop Hours:
Monday – Friday: 10 AM – 6 PM
Saturday: 10 AM – 5 PM

Come by the shop and see why Fresno riders love being part of the Rubber Soul family. 

 

rubbersoulbicycles.com

05/15/2026

At Rubber Soul Bicycles, we’re proud to be one of Fresno’s favorite local bike shops. Whether you’re looking for a new ride, upgrades, accessories, or expert repairs, our team is here to help every step of the way.

- Large inventory of bikes & gear
- Expert repair technicians
- Friendly, knowledgeable customer service
- Locally owned & rider approved

Hours of Operation:
Monday–Friday: 10AM–6PM
Saturday: 10AM–5PM
Sunday: Closed

Visit us online at www.rubbersoulbicycles.com or stop by the shop and see why riders across the Central Valley choose Rubber Soul Bicycles.

05/12/2026

Your next bike is waiting at Rubber Soul Bicycles!

We’ve got a huge inventory of bikes, gear, and accessories for every kind of rider. Whether you’re hitting the trails, cruising the neighborhood, or training for your next big ride, our friendly sales team is here to help you find the perfect setup.

Need service? Our experienced bicycle repair shop will keep your bike running smooth and ready for every mile.

Stop by the shop or check us out online at www.rubbersoulbicyclesmcom

05/08/2026

Gravel superstar Sofía Gómez Villafañe is one of the fastest women on dirt. Unbound Gravel champ, Life Time Grand Prix winner, Olympian, and one of the top gravel racers in the world.

Her bike of choice? The Specialized S-Works Crux.

We’re proud to carry the same race-proven gravel machines here at Rubber Soul Bicycles. Fresno’s premier local bike shop for all things road, gravel, and MTB.

Come see why the Crux is built for speed.

THE 1972 MERCKX HOUR RECORD - One of the most iconic performances in cycling history.The ride itselfDistance: 30.715 mil...
05/05/2026

THE 1972 MERCKX HOUR RECORD - One of the most iconic performances in cycling history.

The ride itself

Distance: 30.715 miles in one hour

Location: Agustín Melgar Olympic Velodrome, Mexico City

Date: October 25, 1972

Conditions: High altitude, which helps aerodynamics but makes breathing much harder

Equipment (by today’s standards: brutally simple)

Steel Colnago bike (~12.68 lbs)

Traditional drop bars

Spoked wheels

No aero helmet, skinsuit optimization, or wind-tunnel design

Fixed gear: 52×14 (about 97 gear inches)

Why it stands out

Merckx was at the end of a grueling season—physically and mentally drained

He beat Ole Ritter’s previous mark by 0.48964 miles, a massive margin for an hour record

His pacing was famously relentless—he described it as one of the hardest efforts of his life

Legacy and impact

The record stood for 12 years, until Francesco Moser broke it in 1984 using disc wheels and aerodynamic innovations

That ride marked the beginning of the “technology arms race” in hour records

Eventually, Union Cycliste Internationale split records into:

“Best Human Effort” (anything goes)

“Hour Record” (Merckx-style traditional setup)

Even after rules were unified again in 2014, Merckx’s ride is still widely viewed as the purest benchmark of human power over technology

Bottom line

Merckx’s 30.715 mi isn’t just a number—it’s a reference point for what a rider can do with minimal technological advantage. Even today, when riders surpass it under modern rules, comparisons almost always circle back to that 1972 effort as the gold standard of “athlete-only” performance. Eddy Merckx is estimated to have produced approximately 450–485 watts to set his 1972 World Hour Record.

04/21/2026

The Specialized Status 140 2. Built for riders who want to push limits without overcomplicating things, this bike blends playful handling with serious capability.

- Mixed wheel setup (29” front / 27.5” rear) for speed + control
- Clean Satin Cool Grey / Desert Rose / Black finish
- Size S4 available now
- In stock and ready for same-day pickup

Originally $2,500 — now just $1,999.99 (closeout deal)

If you’ve been waiting for the right trail bike at the right price, this is it.

Address

132 W Nees Avenue #111
Fresno, CA
93711

Opening Hours

Monday 11am - 5pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 5pm

Telephone

+15594352453

Website

https://linktr.ee/rubbersoulbicycles

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