Wild Rivers Gift Shop & Interpretive Center

05/08/2026

Spoke to the president of Blue Ox Trail Club and the Blue Ox Trails are open.

04/29/2026

They are here! Come grab a shirt and pick up your trail passes. We have both Wisconsin and Michigan passes.

04/22/2026

The Wild Rivers Interpretive Center is hosting local artist Brynn Worple, as our next Featured Artist. This is a rotating exhibit designed to introduce our residents and visitors to area artists who capture the beauty of our Wild Rivers, lakes and forests.

Brynn’s pieces are displayed in front of the waterfall mural at the Interpretive Center located at 5628 Forestry Drive in Florence at the intersection of US 2 and Hwy 70. Hours are 9am – 4pm Monday through Friday and 9am-3pm on Saturdays starting May 2nd.

The Wild Rivers Interpretive Center provides local and state-wide tourist information for visitors through a variety of brochures, guides, maps and advice. It contains exhibits suited to all ages explaining the natural resources and history of our unique “Wild Rivers” area. There are many fish, mammal, and bird mounts to observe including a full-body albino buck mount. The Center also contains a gift shop selling educational books, t-shirts, souvenirs, puppets, and other outdoor related gifts and décor.

04/14/2026

LOOK what’s coming!!! Countdown 10 days!
Various color options. Exciting!!!!

04/03/2026

The next free monthly Outdoor Education program will be Tuesday, April 14th at 6pm on Trout Fishing the Pine and Popple Wild Rivers. Chris Collier, Great Lakes Program Manager for Trout Unlimited will discuss trout movement and fishing opportunities from spring through fall.

03/31/2026

Come get your 250th Anniversary caps! Show your pride! Makes a great gift.

02/12/2026

01/22/2026

For everyone waiting for the new stock of our Florence t- shirts and sweatshirts …. They have just arrived.
Come pick out your favorites before they are gone again.

01/16/2026

Get outside and enjoy this great FREE event. Snowshoes are available to try for free as well. You can also try snowshoes on weekdays when our visitor center is open Mon-Fri 9am-3pm. We have 2 different sizes to check out for use on the 3/4 mile trail around our building.