The Bike Route

08/20/2025

08/19/2025

Visit The Bike Route for the last few weeks of End Of Summer Savings! Save up to 25% on brand new Specialized bikes, equipment, gear, and apparel now through August 25th 🚴🏽‍♀️

Road, Gravel, Trail, Active - you name it. Stop in and see what the buzz is about 

08/14/2025

Do you have what you need to make your commute safe to school? Lights and locks are on sale now at The Bike Route! Locks from Kryptonite along with lights from Specialized and Lezyne keep you safe and secure.

07/29/2025

We are having some phone issues right now. So if you have tried to call and can’t get through, that is why. Bear with us as we are trying to get them back online. Feel free to text us on our same business line. We can still receive those and will respond. Thanks and sorry for the inconvenience!

07/24/2025

New bikes coming in all the time! S-Work Epic 8 with Di2? Yeah, we have that too.

07/03/2025

Meet the S-Works Power EVO with Mirror from

It builds on a pioneering 3D-printing legacy w/ 34.1% less nose pressure than foam, backed by Body Geometry science and engineered with the world’s fastest riders 🤓

06/26/2025

FINAL CALL!! Saturday is the big day folks! Come on out to our FREE Turbo Levo Gen 4 Demo Day at Centennial Park from 10-2pm. HELMETS MANDATORY. We will be set up in the main parking lot with a fleet of bikes. It will be hot so don’t forget your hydration. If you haven’t signed up give us a call at The Bike Route! 479-966-4050. See ya on the mountain.🔥

06/24/2025

The Bike Route Fayetteville is your cycling community hub. We stock the bikes, gear,
and apparel you need, plus our expert service team handles everything from tune-ups to major repairs.

Your local partner - world-class bikes, hometown care. Let's Ride!

06/18/2025

The all-new Stumpjumper 15 EVO is here — Bike of the Year, dialed to 11. 160mm fork. Slacker geo.
External resi shock. You asked for more bike. We delivered.

Get yours @ the shop 👋🔥

06/17/2025

Our best road & gravel bikes…now with 's new Force & Rival XPLR AXS groupsets. Arriving soon. Claim yours @ the shop 👋➡️

06/06/2025

The rain is here againbut not enough to stop us!We are rescheduling the Turbo Levo Gen 4 Demo Day for June 28th 10am-2pm. Same event, different day! See our link below to sign up for this FREE event☀️https://www.eventbrite.com/e/specialized-levo-gen-4-free-demo-tickets-1399889109009?aff=oddtdtcreator

05/29/2025

Hey folks! “We all got one!” and there is a fit for us all. But, are you ACTUALLY on the right size, style and look for your bike and style? From comfort and performance to race and elite The Bike Route has your SIX. Free fit guidance and a professional team that will get you paired with the comfort you deserve! Hey, your backside deserves it😉