Guide's Choice Pro Shop

Guide's Choice Pro Shop The Northwoods most complete fishing store and Vilas county's musky headquarters. New owners 3/29/25. Family owned and operated. Stop in and see us!
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🎣 EAGLE RIVER | VILAS COUNTY FISHING REPORT: Afternoon Temp Spikes Hooking Into Red-Hot Action! ☀️Vilas County lakes are...
05/29/2026

🎣 EAGLE RIVER | VILAS COUNTY FISHING REPORT: Afternoon Temp Spikes Hooking Into Red-Hot Action! ☀️

Vilas County lakes are settled into an awesome late-spring groove! Main area water temps are averaging around 64°F, with afternoon sun driving surface spikes up to 70°F. Keep in mind, our deep clear lakes are still lagging 5-10 degrees behind, meaning you can target multiple patterns right now!

🔥 SPECIES HIGHLIGHTS:
🐊 Muskies: Moving quickly to early summer patterns! They are locked onto green w**ds. It is officially BUCKTAIL and TOPWATER season. We have a string of EXCELLENT solunar ratings from Friday through Monday. Check out a few key peak windows for the weekend:

Friday Major: 10:32 AM - 12:32 PM

Saturday Major: 11:20 AM - 1:20 PM

Sunday Major: 12:10 PM - 2:10 PM

Some additional musky expertise from local musky guide, Clayton Spiess Thistle Dew Outdoor Adventures: musky bite has been tough this week with sudden warmup and high skies. Muskies still actively spawning on deep, clear lakes. Work small swim baits, twitch baits, and glides for your best chance. The shallower lakes and flowages are further along with the spawn. Fish are really starting to spread out, but some are still hanging out shallow, related to the thickest w**d cover. The "spot on the spot will hold multiple fish." Clayton is also seeing some fish out in the basin, cruising around. These are most likely fish recovering from the spawn and have been less active. Trolling small cranks at slower speeds may be the ticket. Start at 3.0 mph. Look for any weather windows that may trigger that bite, or work the evening hours.

🐟 Bass (Large & Smallmouth): Absolute chaos in the shallows! Afternoon temp spikes have them super aggressive and attacking anything. Chuck a swim jig with a plastic minnow trailer and hold on!
🎣 Walleyes: Finding them in new w**d growth on dark lakes, or down deep in 20-27 ft on the clearer, cooler lake systems. Jigs with live minnows or soft plastics are getting it done.
🪱 Crappies & Gills: Mixed conditions! Deep lakes have crappies staging in timber; shallow lakes are mid-spawn or wrapped up. Small gills are shallow, but the big jumbo bulls are waiting in deeper, taller w**ds to make their move.
🐊 Pike: Everywhere and eating everything in 6 feet of water on twitch baits and small bucktails.

We are fully stocked with all the swim jigs, custom bucktails, live minnows, and panfish gear mentioned in this report. Stop into Guide's Choice Pro Shop before hitting the water this weekend!

Shout out to area fishing guide Clint Burns for his excellent field intel.

We are excited to have new apparel from 5th Season, a Michigan-based company! The clothing features original artwork cra...
05/25/2026

We are excited to have new apparel from 5th Season, a Michigan-based company! The clothing features original artwork crafted by the company’s owner, and our GCPS logo is on the sleeve of the sweatshirt!

05/25/2026
Guide's Choice Pro Shop – Eagle River / Vilas County Fishing Report 🎣Published: Friday, May 22, 2026Water temperatures a...
05/22/2026

Guide's Choice Pro Shop – Eagle River / Vilas County Fishing Report 🎣
Published: Friday, May 22, 2026

Water temperatures are varying wildly across the Northwoods right now! On our shallower, stained lakes, temperatures spiked to 58–63°F yesterday afternoon. Meanwhile, our deep, clear lakes are sitting at least 4 to 6 degrees behind that, hovering around 52–55°F. Across the board, our seasonal patterns are tracking about 1 to 2 weeks behind where we were last year.

Here is what’s happening across the system this week:

🏆 COMMUNITY NOTES
A huge congratulations to Jared Adamovich and Matt Raley on winning Hunt's Walleye Shootout! Phenomenal job out there, guys!

🐟 MUSKY
The predominant opinion from multiple top area guides points to a good but not great bite this weekend. While fish may still be sorting through their annual spring cycles on some of our deeper systems, many of the shallower lakes are transitioning entirely into post-spawn patterns. Because water temps are on the cooler side across the system, keep in mind that bite windows will be shorter—it won’t be constant action like mid-summer, so don't get discouraged!

Where to Look: Because w**d growth is lagging a bit behind schedule, finding a combination of fresh green w**ds and wind is absolutely crucial—the wind pushes the warmest surface water right into that structure. If the w**d bite isn't firing, your next best bets are current zones (creek inlets/outlets or current on the chains) and shallow wood structure. If you can find wood mixed into those current areas, it's game on. If you aren't seeing fish in the shallow 3–6 foot flats, an easterly wind might be holding them a little deeper; check steep shoreline transitions, deep w**d edges, or adjacent mid-lake structure where recovering fish back off to rest.

Tactics: Working baits slowly is vital right now. Wooden or suspending jerkbaits and small twitch baits are excellent choices, acting as bulked-up versions of the lures currently punishing bass and walleyes. Smaller Suicks worked with a disciplined, slow rise cadence are perfect for these recovery fish. Swimbaits—especially 6" Swimmin' Dawgs—have been absolutely crushing fish lately. Slow-working glide baits and small profile bucktails (like single #5 or #7 blades) also have a major place in your early season line-up.

🎙️ Podcast Recommendation: If you want to dive deeper into these exact patterns, check out the most recent spring episode of the Muskies on Tap Podcast hosted by local guide Gus Mantey, who provided the core musky intel for this week's report! Special thanks also goes out to local heavy-hitter Andy Hendrickson (Hendo’s Angling Expeditions) for his excellent walleye and musky insights.

🐟 WALLEYE
With waters hitting that 55–60°F mark, walleyes are firmly post-spawn and transitioning, and local guide Andy Hendrickson points out that finding the newly emerging green w**ds is absolutely vital right now. These fresh w**d beds produce oxygen and attract early season baitfish, drawing transitioning walleyes right behind them. Look for these patches along first-break drop-offs and shallow flats, especially on wind-blown shorelines. Jigging live bait or pitching light plastics into these green w**d edges during low-light hours is your best bet.

🐟 CRAPPIE
It’s a tale of two patterns! On the colder, clear lakes, crappies are staging just outside their spawning grounds, while on the warmer, stained lakes, a full-action shallow water bite is in progress. Local guide Colin Crawford has been absolutely crushing the crappies shallow lately, putting massive numbers in the boat! Traditional crappie minnows remain the popular choice for this active shallow bite, but one of our local experts has also found massive success by downsizing to smaller soft plastics fished slowly. Special thanks to Colin for the killer crappie intel this week!

🐟 SMALLMOUTH BASS
On the clear lakes, smallies are actively working their way shallow. They are still technically pre-spawn but are rapidly getting closer to bedding up. Look for them on transitions from deep water to shallow flats.

🐟 LARGEMOUTH BASS
As water temperatures push into the upper 50s and low 60s, largemouths are moving aggressively into shallow bays, channels, and backwaters looking for warm water. They are preparing to bed, making them highly protective and aggressive. Work soft plastics or slow-moving spinnerbaits around shallow wood and docks.

🐟 NORTHERN PIKE
They are in full post-spawn mode and eating absolutely everything in the shallows. As per usual, they are heavily relating to the new green w**ds. Fast-moving presentations worked over and around the developing w**dlines will trigger violent strikes right now.

🐟 PERCH & BLUEGILL

Perch: We’ve had reports of some nice-sized jumbo perch being caught in the area! However, be prepared to feed the "ravenous packs" of small perch that are plaguing the shallows right now—they will try to steal anything they can fit in their mouths.

Bluegill: They are starting to move into the shallow, sun-warmed bays ahead of their spawn (which triggers closer to 67–70°F). Look for them grazing near shallow structure. Small jigs tipped with waxies or plastics under a slip bobber are doing the trick.

Stop by Guide's Choice Pro Shop before you hit the water to get the latest updates. Safe lines out there!

🌙 WEEKLY SOLUNAR & MOON PHASE DATA
Predatory fish respond heavily to lunar pull. Plan your weekend and week ahead using these exact calculated windows (Majors = 2 Hours, Minors = 1 Hour) for the Eagle River / Vilas County area:

Friday (Waxing Crescent): Majors: 5:49 AM - 7:49 AM | 5:49 PM - 7:49 PM • Minors: 12:59 AM - 1:59 AM | 11:00 AM - 12:00 PM

Saturday (First Quarter): Majors: 6:18 AM - 8:18 AM | 6:18 PM - 8:18 PM • Minors: 1:22 AM - 2:22 AM | 12:15 PM - 1:15 PM

Sunday (Waxing Gibbous): Majors: 6:56 AM - 8:56 AM | 6:35 PM - 8:35 PM • Minors: 1:40 AM - 2:40 AM | 1:26 PM - 2:26 PM

Monday (Waxing Gibbous): Majors: 7:39 AM - 9:39 AM | 7:18 PM - 9:18 PM • Minors: 1:57 AM - 2:57 AM | 2:34 PM - 3:34 PM

Tuesday (Waxing Gibbous): Majors: 8:21 AM - 10:21 AM | 8:00 PM - 10:00 PM • Minors: 2:14 AM - 3:14 AM | 3:42 PM - 4:42 PM

Wednesday (Waxing Gibbous): Majors: 9:03 AM - 11:03 AM | 8:42 PM - 10:42 PM • Minors: 2:31 AM - 3:31 AM | 4:50 PM - 5:50 PM

Thursday (Waxing Gibbous): Majors: 9:47 AM - 11:47 AM | 9:25 PM - 11:25 PM • Minors: 2:50 AM - 3:50 AM | 5:58 PM - 6:58 PM

Fresh bait restock at Guide's Choice Pro Shop, including some chunker musky suckers (limited quantities). Have a wonderf...
05/21/2026

Fresh bait restock at Guide's Choice Pro Shop, including some chunker musky suckers (limited quantities). Have a wonderful weekend!

🚨 HELP US CLEAR THE PEGS! 30% OFF EXTENDED! 🚨Joe Bucher Tackle has exciting new baits on the horizon under their new own...
05/20/2026

🚨 HELP US CLEAR THE PEGS! 30% OFF EXTENDED! 🚨

Joe Bucher Tackle has exciting new baits on the horizon under their new ownership, and we need room on the shelves here at Guide’s Choice Pro Shop to host it.

The solution? We’re keeping the 30% OFF discount going on all current Joe Bucher Legacy stock, including the iconic Bucher Tails!

We are running this deal strictly until our current inventory is gone. If you’ve been waiting to restock your boat for the season, this is your sign to strike before your favorite colors are cleared out.

In-store or online https://guideschoiceproshop.com/collections/joe-bucher-outdoors

The locals' best-kept secret is finally in store! 🎣We are thrilled to welcome T-Tails Bucktails at Guide's Choice Pro Sh...
05/16/2026

The locals' best-kept secret is finally in store! 🎣
We are thrilled to welcome T-Tails Bucktails at Guide's Choice Pro Shop. Hand-tied by local Vilas County bait-maker Tom Rahlf, these premium lures have earned a great reputation among local anglers for one simple reason: they catch fish.

Tom custom-blends high-quality deer hair and select feathers to create an exceptional, lifelike action in the water. Every color pattern is chosen specifically for our local lakes.

🎣 Weekly Fishing Report: Eagle River / Vilas CountyReport Date: May 15, 2026The spring transition is hitting high gear! ...
05/15/2026

🎣 Weekly Fishing Report: Eagle River / Vilas County
Report Date: May 15, 2026

The spring transition is hitting high gear! 📈 While our deep, clear lakes are sitting at a crisp 50°F, the Chains have climbed to 53°F. With a warm weekend ahead, expect those temps to jump and the shallows to come alive. ☀️ Pro Tip: Don’t forget the sunscreen—that May sun on the water is stronger than it feels!

Species Breakdown
🐟 Smallmouth & Largemouth Bass
The bass action is the highlight at the shop! Huey and I hit the water earlier this week, and I’ll admit it—he put on a clinic and outfished me.

Smallmouth: Staging aggressively in 3–8 feet. Huey’s "secret weapon" was the Rapala PXR Mavrik 110 in Snow Storm. Hair jigs tipped with a Keitech Easy Shiner or the Z-Man Swag LT are also must-haves.

Largemouth: The green fish are officially shallow! We’re seeing great fish caught right off the docks. Use search baits, swimbaits, and spinnerbaits to cover those warm, structural bays.

✨ Walleye
Hungry post-spawn fish are on the move!

The Scoop: Many are shallow chasing minnows, but some are still holding just outside the flats. They’ll be pushing up soon with this weekend's warmth.

Tactics: Fatheads on 1/8 or 1/16 oz jigs are the standard. To find 'em, try a Storm 360 GT Searchbait or drag a Lindy rig just off the first break line. Jerkbaits like X-Raps and Stunnas are also triggering big strikes!

💎 Crappie, Perch & Bluegill
Panfish are seeking out current and warmth.

Crappie: Start in timber (9–12 feet). If they aren't there, move shallower toward the current. Baby BallerZ, dace, and crappie minnows are all producing!

Perch: "Jumbos" are showing up for walleye and crappie anglers.

Bluegill: Expect them to push into the shallows in big numbers this weekend.

🐊 Musky & Northern Pike

Musky: Handle with care! Many are currently spawning. Please treat any accidental catches with extra care to protect our fishery.

Pike: Active and "snaking" the shallows—watch out for your walleye jigs!

Local Knowledge & Events
📍 Stop In & See Us: Huey and I are both behind the counter at Guide’s Choice Pro Shop in Eagle River. We’ve got the Snow Storm Mavriks, Swag LTs, Baby BallerZ, and 360 GTs in stock, plus a fresh supply of live bait!

🏆 Tournament News: Good luck to everyone fishing Hunt's Walleye Shootout this weekend! Time to see how your spring tactics stack up against the best in the area.

Good luck on the water! 🎣🔥

Special thanks to local guides Colin Crawford and Rip a Lip Fishing Team LLC for the intel.

We are excited to welcome Tom's Custom Musky Baits to Guide's Choice Pro Shop. In stock now are the 5 1/2" Super Glide, ...
05/12/2026

We are excited to welcome Tom's Custom Musky Baits to Guide's Choice Pro Shop. In stock now are the 5 1/2" Super Glide, the 7" Super Glide, and the Manatee.

Some of the finest musky gliders available. These have been going FAST since they hit the shelf.

🎣 NOW IN STOCK AT GUIDE’S CHOICE! 🎣The heavy hitters have arrived! We are officially loaded up with a massive selection ...
05/10/2026

🎣 NOW IN STOCK AT GUIDE’S CHOICE! 🎣
The heavy hitters have arrived! We are officially loaded up with a massive selection from Boss Shad Tackle Co. Whether you’re looking for that classic wood thump or the high-action versatility of rubber, we’ve got the tools to trigger those monster strikes.

We’ve landed 6 killer colors across their most popular lineups:

🪵 Wood Crankbaits
Known for trolling excellence, but castable as well, especially the 3 1/2":

3 1/2" Crime Boss – Small profile, big attitude.

4 1/2" Boss Shad – The versatile mid-size hunter.

6" Underboss – Built for the big bite.

🧬 Versatile Rubber Baits
From ripping over shallow w**d edges to working deep structure, these baits offer unbeatable movement anywhere in the water column:

Small & Medium Tridents – Maximum tail action.

Small & Medium Hybrids – The ultimate combination of profile and flutter.

🔥 SHOP NOW: Grab yours in-store or online at the link below in the comments:

📍 Visit Us: Guide’s Choice Pro Shop – Eagle River, WI

Check out the new colors and gear up for your best season yet!

Address

4315 E Wall Street
Eagle River, WI
54521

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Opening Hours

Monday 6am - 6pm
Tuesday 6am - 6pm
Wednesday 6am - 6pm
Thursday 6am - 8pm
Friday 6am - 8pm
Saturday 6am - 8pm
Sunday 6am - 6pm

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