Starboard Group

Starboard Group Welcome to the official page of Starboard, The World’s Leading Vacation Retailer 🌟

Starboard is the world’s leading vacation retailer, creating memorable shopping experiences at sea and on land for the world’s premier vacation brands. Through curated assortments of iconic global brands, destination-inspired products, local artisan goods, and innovative retail experiences, we transform shopping into unforgettable vacation moments. Guided by our purpose to Curate a Vibrant World,

we serve guests across cruise ships and resort destinations worldwide through creativity, discovery, personalization, and innovation. Learn more: https://www.starboardretailgroup.com/

Careers: https://www.starboardretailgroup.com/careers/

Investing in expertise, elevating experiences. 💄Recently, Starboard Group Beauty Specialists Ronaldo Saludez and Vikram ...
06/12/2026

Investing in expertise, elevating experiences. 💄

Recently, Starboard Group Beauty Specialists Ronaldo Saludez and Vikram Tamang traveled to Panama to participate in an immersive training experience with Chanel Beauty.

Through hands-on learning, product discovery, and brand education, opportunities like these help deepen category expertise and ensure our teams are equipped to deliver exceptional guest experiences while representing some of the world’s most iconic beauty brands.

Thank you to Chanel Beauty for an inspiring and engaging training experience, and congratulations to Ronaldo and Vikram for their continued commitment to excellence.

Discovering what’s next in retail at Atlanta Market 🌟Recently, members of Starboard Group’s Fashion, Personalization, De...
06/12/2026

Discovering what’s next in retail at Atlanta Market 🌟

Recently, members of Starboard Group’s Fashion, Personalization, Destination, Logo, Beauty, and Kids merchandising teams came together at Atlanta Market to explore emerging trends, connect with valued partners, and discover new opportunities that will help shape future guest experiences across our fleet.

Bringing together expertise from multiple categories creates a unique perspective—allowing our teams to identify innovative products, strengthen relationships, and uncover inspiration from across the retail landscape.

Thank you to our brand partners, both longstanding and new, for the conversations, collaboration, and ideas shared throughout the market. We’re excited about what’s ahead and look forward to bringing many of these discoveries to life in the future.

Karla Nedeski, Courtney Keenan, Jessica Perez, Sara Loiselle, Sjodhan Fosoriero, Tali Salm, Sophia Cuberos, Raquel Baro, Elizabeth P. Shupe.

A refreshed retail experience is now welcoming guests aboard Virgin Voyages’ Valiant Lady. ✨Following the ship’s recent ...
06/11/2026

A refreshed retail experience is now welcoming guests aboard Virgin Voyages’ Valiant Lady. ✨

Following the ship’s recent dry dock, Starboard Group has unveiled a series of retail enhancements designed to elevate discovery and engagement at sea, including the introduction of the first-ever Pandora boutique aboard a Virgin Voyages ship and an expanded TAG Heuer boutique experience.

These new spaces reflect our continued focus on creating immersive brand environments that bring together exceptional products, compelling storytelling, and memorable guest experiences. From fine jewelry to Swiss watches, each boutique has been thoughtfully designed to inspire exploration and celebrate the brands guests love.

Congratulations to the teams at Virgin Voyages, Pandora, TAG Heuer, and Starboard Group who helped bring these exciting enhancements to life aboard Valiant Lady.

As comes to a close, we’re reflecting on three inspiring days of conversations, collaboration, and shared vision for t...
06/10/2026

As comes to a close, we’re reflecting on three inspiring days of conversations, collaboration, and shared vision for the future of cruise retail. 🌊

Throughout the conference, Starboard Group leaders joined industry partners and peers to explore topics ranging from talent development and guest engagement to digital transformation, luxury retail, cross-category experiences, destination-driven assortments, and emerging opportunities across the cruise industry.

Beyond the conference sessions, attendees also experienced cruise retail in action through exclusive tours aboard Royal Caribbean's Harmony of the Seas and Silversea’s Silver Ray, offering firsthand insight into the innovative retail concepts, curated environments, and elevated guest experiences shaping the future of vacation retail. A special thank you to our onboard teams whose passion, expertise, and ex*****on helped showcase these experiences so exceptionally.

Thank you to DFNI, our cruise line partners, brand partners, fellow panelists, and attendees for an engaging and productive conference in Barcelona. We look forward to building on these conversations as we continue to innovate, collaborate, and Curate a Vibrant World.

When retail reflects the destination, the experience becomes even more meaningful. 🏔️Across our Alaska fleet, Starboard ...
06/09/2026

When retail reflects the destination, the experience becomes even more meaningful. 🏔️

Across our Alaska fleet, Starboard Group teams have partnered across merchandising, visual merchandising, and marketing to create destination-inspired retail experiences that help guests connect more deeply with the places they visit.

From Alaska-exclusive collections and local artisan collaborations to immersive visual storytelling and personalization opportunities, every detail is thoughtfully designed to celebrate the region’s culture, landscapes, and spirit of discovery.

A special thank you to Claudia Crousillat for her leadership, and to Holly Hendrickson, Donald Hayes, Renan Murta, Elizabeth P. Shupe, Maíra Nuñez da Cunha, Melva Eaton, Michel Parra, and the many teams across Starboard Group whose visual storytelling, merchandising expertise, creativity, and ex*****on helped bring these experiences to life for our guests.

🔗 Read More: https://lnkd.in/dZ-kPZZd

Exploring the opportunities shaping cruise retail’s next chapter at . 🛳️Today, Starboard Group Vice President & General...
06/09/2026

Exploring the opportunities shaping cruise retail’s next chapter at . 🛳️

Today, Starboard Group Vice President & General Manager Claudia King-McWilliams joined industry leaders for the panel: New Cruise Lines, New Models, New Opportunities, discussing how the continued evolution of cruising is creating new possibilities for brands, operators, and guests alike.

As new ships, itineraries, and guest experiences enter the market, success will continue to be driven by strong partnerships, thoughtful curation, and a shared commitment to meeting travelers where their interests and expectations are evolving.

Thank you to DFNI and fellow panelists for an engaging discussion on the opportunities ahead for cruise retail.

Day 3 of continued with a forward-looking conversation on the role of technology in shaping the future of cruise retai...
06/09/2026

Day 3 of continued with a forward-looking conversation on the role of technology in shaping the future of cruise retail. ⚓️

Starboard Group SVP of Merchandising & Planning Benito Mendez joined Mikos Taylor, Chief Technology Officer at Harding+, for the fireside chat, Maintaining an Edge in the Era of Transformation: How AI, Digital Platforms, and Training Are Reshaping Retail.

The discussion explored how technology is helping retailers strengthen team performance, enhance guest engagement, and create more agile, data-informed operations. As digital transformation continues to evolve, the opportunity lies not only in adopting new tools, but in empowering teams to use them in meaningful ways.

Thank you to DFNI for facilitating another insightful conversation on the future of vacation retail.

Day 3 of began with an exclusive look aboard Silver Ray, one of the newest additions to the Silversea fleet. ⚓Hosted b...
06/09/2026

Day 3 of began with an exclusive look aboard Silver Ray, one of the newest additions to the Silversea fleet. ⚓

Hosted by Starboard Group President & CEO Lisa Bauer and SVP of Fine Jewelry & Watches Caryl Capeci, the tour welcomed conference attendees aboard to experience the ship’s luxury retail environment, thoughtfully curated guest spaces, and elevated onboard experience firsthand.

As Starboard Group continues to expand and elevate its luxury retail portfolio, opportunities to explore concepts like those aboard Silver Ray help showcase the innovation, curation, and guest-centric experiences shaping the future of luxury vacation retail.

Thank you to DFNI, Silversea, and everyone who joined us for a memorable start to the day in Barcelona.

Lisa Bauer • Caryl Capeci • Stacy Shaw

Another engaging discussion on Day 2 of in Barcelona ⚓️Starboard Group VP of Retail Experience & Sales Optimization, A...
06/08/2026

Another engaging discussion on Day 2 of in Barcelona ⚓️

Starboard Group VP of Retail Experience & Sales Optimization, Anthony Richards, joined industry leaders for the panel Breaking the Silos: Activating Cross-Category Retail at Sea, exploring how brands and retailers can work together to create more engaging and impactful guest experiences onboard.

Throughout the conversation, Anthony emphasized the power of collaboration in driving meaningful retail experiences. As he shared, “Cross-category retail succeeds when brands share the spotlight and start collaborating to create guest experiences that deliver memorable moments, turning desire into conversion.”

At Starboard Group, some of the most impactful guest experiences happen when categories, brands, and storytelling come together in unexpected ways—creating moments of discovery that encourage guests to explore, engage, and connect across the retail journey.

Thank you to DFNI for convening another thoughtful discussion on the future of cruise retail.

Insightful discussions on Day 2 of in Barcelona 🌊Starboard Group President & CEO Lisa Bauer joined fellow industry lea...
06/08/2026

Insightful discussions on Day 2 of in Barcelona 🌊

Starboard Group President & CEO Lisa Bauer joined fellow industry leaders for the keynote panel, Charting the Course: Cruise Retail’s Outlook for 2026 and Beyond, exploring the trends, opportunities, and priorities shaping the future of cruise retail and vacation retail experiences.

During the discussion, Lisa highlighted several themes driving Starboard’s strategy, including a continued focus on talent development, the growing guest demand for authentic destination-driven products, and the enduring appeal of cruise line-branded merchandise.

As Lisa shared, “We are maniacally focused on developing our talent. At Starboard, our people and our culture are our number one priority.” She also noted that “guests truly want destination product—authentic, artisanal items that originate in the ports or regions they travel to,” while emphasizing that cruise line-branded merchandise continues to be a meaningful way for guests to celebrate and remember their journeys.

Thank you to DFNI for bringing together industry leaders for an engaging conversation on the future of cruise retail.

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8400 NW 36th Street
Doral, FL
33166

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(800) 540-4785

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