Project Bra

07/24/2021

I need to look into this!

I knew we were being bamboozled

04/06/2021

Subscribe now for more! http://bit.ly/1JM41yFChidera Eggerue was so fed up of the constant pressure for perfect breasts that she launched the hashtag 'saggy ...

11/05/2020

Brands are nudging consumers away from the comfy clothing that they purchased at the onset of the pandemic. But stretchy fabrics and elastic waistbands aren't going anywhere.

10/15/2020

This is exactly why I want to start my bra company!

Is your bra uncomfortable? Do you think you know what the underwire is for? The basic design of the bra hasn’t changed in over a century — and yet every day,...

10/15/2020

Such a great ted talk!!!!!!!! 100% Right. All women need to watch this!!!!!

Is your bra uncomfortable? Do you think you know what the underwire is for? The basic design of the bra hasn’t changed in over a century — and yet every day,...

10/10/2020

Hey!!!! It's been a while but I've got a question...

What do you think about going commando?

I feel really breezy. Nice and breezy. Since we're all home more I decided to see what it would be like to not wear underwear for a week and report back to y...

10/03/2020

2020 has been ROUGH and TOUGH!!!!!!

07/17/2020

On a different note, what do you think bra life will be like once everyone is out and about again.

Working from home has been a chance to do away with uncomfortable, unnecessary underwear. And many women have no intention of returning to underwires and constriction

07/17/2020

I like this, lol!

06/30/2020

Taking your mask off when you get in the car is the new taking your bra off when you get home!!!!

01/23/2020

The internet has transformed beauty culture from an exclusive domain of models and magazines to the broad, accessible world of social media. In recent years,...