12/14/2023
Before you ever amplify your content on Pinterest you need ONE thing to succeed.
That one thing is going to be what sets you apart from your competitors on Pinterest, on Instagram, in your email newsletters, on your website... anywhere on the internet you choose to show up.
That one thing is content. So before we dive into what makes that one thing valuable enough for people to take action let's clarify what I mean when I say content...
Content to me = content. Blog posts, free videos, opt-ins, paid products (physical and digital). Content is what you create online for your audience, customers and community to consume.
🗨️ Let's talk about why you need content to make Pinterest successful.
The majority of your audience aren't ready to purchase when they find you the first time. So you need content to help them to be able to find you and to help build trust with them.
But how do you get started creating content that people want to read, watch and take action on?
⏩ The answer is simple... help people solve the query they put into the search bar. If you're wondering how to start doing this then I suggest you start by talking to people in your community or head to the search bar and start looking for yourself.
One surefire way to convert them into buyers is to educate them, give them value, teach them how to choose your product, how to use it and how to advocate for your brand.
I just published a video on this exact topic today. Head to the 🔗 in my profile to watch the full video & see examples of this in action.
