12/15/2025
Friends of mine who were in touring bands have benefitted from this program while out on tour.. sheesh, must’ve been 2010?? FeedTheBeat was literally a life saver.. perdiem’s were $5 a day. Taco Bell had veggie options and were open late. It was always Taco Bell, maybe Chipotle if we were lucky or feelin like we had some money, but mainly Ron’s House.. just due to availability, as Subway creeped across the country & took over the US. I once ate at McDonalds 14x in a 16 day stint on a tour. My body hasn’t been the same since. Touring musicians have it rough.
Since 2006, Taco Bell has been giving bands $500 worth of gift cards in $10 or $5 increments that work at any of their franchises.
Less a traditional sponsorship than a no-strings-attached corporate subsidy, the program has become a secret weapon for any act that applies and hopes to turn a small profit from the razor-thin margins inherent to touring small venues and the occasional festival side-stage.