Bíghter Lures

Bíghter Lures /BYE-ter/
(noun) A newly converted strike or blow-up; also known as a "fresh one"

Season's off to a strong start and it won't be long til that bluefin is up foaming! Come join us at Dana Landing next Sa...
05/06/2026

Season's off to a strong start and it won't be long til that bluefin is up foaming! Come join us at Dana Landing next Saturday the 16th to get dialed in and before they do! More info coming shortly!

If you're just joining us check out
www.BighterLures.com
or follow the link in our bio

You may or may not have noticed but we slid into  latest issue! We wanted to take a moment to thank them for the kind wo...
04/02/2026

You may or may not have noticed but we slid into latest issue! We wanted to take a moment to thank them for the kind words and the opportunity to introduce us and the Pínchovy to their readers, as well as the attendees who received it as the show program. It was very neat to hear some of you found out about us from reading it and stopped by the booth to get

If you didn't get a chance to see us at the show visit us at
www.BighterLures.com
or follow the link in our bio

PCS 26Wow. I am once again truly humbled by the volume of support we received this year across both PCS shows. We were u...
03/25/2026

PCS 26

Wow. I am once again truly humbled by the volume of support we received this year across both PCS shows. We were unprepared last year and I underestimated you all again this year. We sold out of half our colorways, both at Costa Mesa and again at DM. We ran out of split rings for our Standard Duty rigging (again). We ran out of boxes. But more precious than that is the experience of it all; seeing everyone's enthusiasm for the project, getting to spend time hanging out and meeting all sorts of rad new people and checking in with those we don't get to catch up with often. Stoke, to put it plainly.

I'd like to take the opportunity to thank for having us and personally for going out of his way when we first launched to invite us to the show, and continuing to make sure we're taken care of. I really appreciate it. Del Mar was an awesome homecoming and you could really feel the community, it felt very reminiscent of the first Costa Mesa PCS show years ago. We can't wait for next year!

If you are waiting on rings for your Pínchovies purchased at the show, I'll be reaching out soon with details. If you messaged or emailed us during the show and I still haven't responded, I apologize, I'll be digging through those today to make sure I haven't missed anyone. If you're just joining us and want to know how to stay updated on lure availability please consider adding your email to our Code Group on the website, we often post exclusive/early first access to new stock there, and nothing else. As always, spam belongs in your frying pan, not your inbox, you have my word on that.

Think that about covers it. Thank you all again, and looking forward to what's shaping up for our season already!

-Eric




To join the Code Group visit us at
www.BighterLures.com
or follow the link in our bio

PCS DEL MARRound 2! Come see us at Booth 545 in the Exhibition Hall at the Del Mar Fairgrounds for    we're directly inl...
03/11/2026

PCS DEL MAR

Round 2! Come see us at Booth 545 in the Exhibition Hall at the Del Mar Fairgrounds for we're directly inline between Turner's and the beer garden, two spots you can't miss!

We're currently getting refit and rearmed on Pínchovy stock to replace depleted colorways, including a fresh batch of the new UV Katachovy, and UV Sierra Belly which sold out Day 1! Come by early to make sure you're with the latest patterns for the upcoming season!



For more info check us out at
www.BighterLures.com
or follow the link in our bio

PCS 26 OCJust wanted to check in quickly and thank you all for coming to see us in Costa Mesa    We're still catching up...
03/10/2026

PCS 26 OC

Just wanted to check in quickly and thank you all for coming to see us in Costa Mesa

We're still catching up on messages (and sleep!) so apologies if I haven't responded yet. That said we're very excited for our homecoming back to Del Mar for PCS San Diego and production is already underway to backfill what we ran dry on in OC! Please stand by for further information on that front coming shortly!

If you're just joining us and would like to stay apprised of new stock releases please join our Code Group to receive email notification (and often exclusive access) prior to release. As always, spam belongs in a hot pan, not in your inbox so you will never receive anything beyond restock updates that keep you

To join the Code Group visit us at
www.BighterLures.com
or follow the link in our bio

UV GLOWAnnouncing our new UV Sierra Belly & UV Katachovy colorways, with limited inventory exclusive for the    at this ...
03/02/2026

UV GLOW

Announcing our new UV Sierra Belly & UV Katachovy colorways, with limited inventory exclusive for the at this time!

We developed these at the request of some highly-esteemed bluefin anglers in the Bight that swear by the use of glow lures *in broad daylight*, to include topwater lures. Identical bait fish-inspired iridescence under visible light that fades into alluring glow as that light extinguishes. These patterns are still evolving but we're liking what we see so far, come see us at the shows to jump in on the next evolution of

Booth 400F at OC & Booth TBD at DM

While supplies last, come early, stock is very limited!



www.BighterLures.com
or follow the link in our bio

We're in Booth 400F in The Hangar  for   next to the Penn® & Berkeley® Seminar Stage!  put together some elite panels fo...
02/25/2026

We're in Booth 400F in The Hangar for next to the Penn® & Berkeley® Seminar Stage! put together some elite panels for this stage, come get dialed in on technique then stop by to get kitted out, best way to be this season!

Just walk through the gates and head straight back!

Address

2260 Jimmy Durante Blvd
Del Mar, CA
92014

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