Fine Art Estates

Newly launched, FineArtEstates.com (FAE) is the first online marketplace designed for the professional art buyer. FAE specializes in selling fine art from artists’ estates and private or public collections while providing an unparalleled level of transparency for both Seller and Buyer. From the unique way the artwork is sold, to the professional-level tools provided, to the accompanying iOS apps t

hat facilitate viewing an artwork where it is needed, FAE has developed the ultimate virtual space for all buyers to shop for and purchase fine art. To give everyone equal access to the artwork on the site, FAE created the Serrace Sales System, which uses a unique published-timed-discounting schedule to provide all users with the same real-time pricing information. The Serrace system also enables the Buyer to reserve an artwork at a specific Serrace price level, which guarantees price exclusivity if and when that level is reached. Easy-to-use, project-oriented tools make it simple to find and organize selected artworks. FAE provides art buyers with an array of refined tools so they can easily find, track, and acquire the best possible works of art for themselves or multiple clients and projects. On the FAE site, a Buyer can set multiple alerts on individual artworks to know when an artwork’s price will or has dropped, has reached its last Serrace discount level, or has been purchased. A Buyer can also create, name and save complex searches using a range of advanced criteria. These Saved Searches can be set to re-run periodically to alert the Buyer when a matching artwork has been added to the site. Saved Searches and tracked artworks can be assigned to individual Projects, for seamless organization. Because the site is easy to use and provides a continuous flow of secondary market and estate artworks, FAE is an excellent resource for both the avid and the occasional art collector. Mobile and desktop apps utilize augmented reality technology to virtually “try before you buy”. To provide an element of tangibility in this online art buying experience, FAE has designed two iOS apps capable of virtually installing a favorite artwork on the Buyer’s own wall – in proper scale and perspective. Simply print out the FAE “Live View Target,” and place it on the wall. The mobile app utilizes augmented reality to superimpose an artwork image over the target, so that the virtual installation can be captured from a smartphone or tablet and saved to the website. The desktop app combines artwork and room images to create a composite “View,” showing the artwork installed on any wall. This view is editable and easy to include in presentations or share with friends and clients. A primary goal for FAE is to provide an unprecedented level of transparency for both Seller and Buyer. Artists and Collectors, or those who have a fiduciary responsibility to either, can feel confident that FAE provides a secure, risk-free way to monetize fine art assets. FAE has not only created a powerful platform for professional art buyers to serve their clients; its ease of use, unparalleled transparency, and innovative features establish a new standard for selling fine art online.