Tanner & Co.

Tanner & Co. 𝓣𝓪𝓷𝓷𝓮𝓻 & 𝓒𝓸. Curated luxury watches & culturally significant sneakers
Authenticated • Trusted • Global
Live auctions on

06/01/2026

🚨 Never Miss an eBay Live Again 🚨

Want to be the first to know when we go live with the hottest watches, sneakers, exclusive deals, giveaways, and special guests?

📲 Text “eBay Live” to 1-833-691-0805 and join our text list today.

Be the first to get:
⌚ Upcoming live auction alerts
🔥 Exclusive drops & deals
🎁 Giveaway announcements
👀 Special guest appearances
⚡ Last-minute show notifications

Once you’ve subscribed, comment “DONE” below so we can welcome you to the list! 👇

Time Is The Ultimate Luxury.

05/30/2026

🚨 LIVE FROM JCK LAS VEGAS 🚨

The watch world is in Las Vegas, and we’re bringing the action straight to you.

Join us LIVE on at 2:00 PM PST as we auction luxury watches in real time from the biggest jewelry and watch event of the year. From Rolex and Audemars Piguet to collector favorites and rare finds, you never know what will hit the block.

💎 Live Auctions⌚ Luxury Timepieces🔥 No Reserve Opportunities🎰 Direct from JCK Las Vegas

If you’re a collector, dealer, or watch enthusiast, this is one show you don’t want to miss.

📍 Live⏰ 2:00 PM PST🎲 JCK Las Vegas

Time is the ultimate luxury. See you live.

05/26/2026

“Tanner’s Take” 🎙️⌚️

Did Audemars Piguet make a mistake with the Swatch collaboration… or was it genius marketing?

At first glance, most collectors said “there’s no way AP should go this direction.” A brand built on exclusivity partnering with a mass-market watch company sounded crazy.

But here’s the reality…

Everyone is talking about Audemars Piguet right now.
Collectors. Sneaker culture. Fashion culture. Even people who have never stepped foot in the luxury watch world. That’s power.

The collaboration created lines around stores, resale hype, social media chaos, and global attention overnight. Whether people loved it or hated it… they paid attention.

And honestly? That’s what great marketing does.

The real question isn’t whether AP needed Swatch.
It’s whether AP understands that the next generation of collectors starts with aspiration before ownership.

Rolex has mainstream recognition.
AP has culture.

This move may have protected exclusivity while still expanding reach — especially with the pocket watch concept instead of making a direct “cheap Royal Oak.”

My take?
Short term, purists hate it.
Long term, history may look at this as one of the smartest brand-awareness plays luxury watchmaking has seen in years.

What do you think… mistake or marketing genius? 👀

05/21/2026

We delivered the 50th Anniversary 26240OR to UFC heavyweight 🔥⌚️

From the octagon to luxury timepieces — always love connecting athletes and collectors with special pieces like this. Appreciate the trust always. Love to see the history you are building brother!

Make sure to tune in and support as he fights at the White House on 6/14 🇺🇸 live on at 8:00 PM ET / 5:00 PM PT!

05/15/2026

Sometimes doing good business means making the hard call.

Last night on eBay Live, a surprise box sold for more than the watch inside was truly worth so I sent $2,500 back to the buyer. No questions asked.

That’s what building trust is about.
Not chasing a quick dollar.
Not taking advantage of hype.

In this business, your word and reputation are everything. Experience is everything to me rather than losing the trust of the people who support eBay Live and Tanner & Co.



We’re building a real community around watches, transparency, and doing right by people — even when nobody expects you to.

That’s the difference between selling… and building something that lasts. ⌚️

This week was special.We officially debuted the new 2026 models live on  Live — and at the same time broke our highest s...
05/15/2026

This week was special.

We officially debuted the new 2026 models live on Live — and at the same time broke our highest single sale record of the year at $112,900 for a Rolex Daytona “Platona”.

Moments like this are bigger than watches. It’s about building trust, creating experiences, and pushing the culture of live luxury retail forward every single week.

Grateful for everyone who continues to support eBay Live and the vision behind Tanner & Co. More coming soon. ⌚️🔥

05/12/2026

Vita Veloce was a reminder that live selling is evolving into experiences, culture, and moments people actually remember. We were very grateful to be a sponsor for this event.

From luxury watches to exotic cars and bikes, we brought the energy live through Live and connected collectors, enthusiasts, and the community all in one place. Watching the chat react in real time while surrounded by some of the craziest machines and timepieces made this one special.

Appreciate everyone who pulled up, tuned in, bid, supported, and helped make the event what it was. More experiences like this coming soon.

05/05/2026

From the showroom to the starting grid.

Yesterday’s Vita Veloce live was everything we built Tanner & Co. for — fast machines, rare timepieces, and a community that understands luxury is all in the details.

From exotic cars and bikes rolling through the garage to standout watches hitting the block live, today was more than a show — it was an experience.

Appreciate everyone who tuned in, tapped in, and spent the afternoon with us live on eBay. More than just auctions, this is where culture, horsepower, and horology meet.

Until the next one. 🏁

Travis Scott x Air Jordan 1 Low OGColor: Muslin/Shy Pink-Sail-University RedStyle Code: IQ7604-100Release Date: May 22, ...
04/20/2026

Travis Scott x Air Jordan 1 Low OG
Color: Muslin/Shy Pink-Sail-University Red
Style Code: IQ7604-100
Release Date: May 22, 2026

Overall, the design direction highlights restraint and refinement. Layered leather textures create visual interest, while the muted palette allows branding elements to remain confident but understated. This approach signals a continued evolution of the collaboration, favoring polish and longevity over bold experimentation.

Branding details stay true to form. One insole carries Cactus Jack and Jordan co-branding, while the other features Travis’ logo paired with an arrow-through-the-heart graphic. These subtle touches reinforce the collaboration’s identity without disrupting the clean aesthetic.

04/08/2026

Tonight on Live join me and take a ride in Tanner’s Closet. Click the link in the bio to get notified. See you on the inside!

Address

8190 Barker Cypress Road
Cypress, TX
77433

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