08/11/2026
A little love letter to small businesses today.
We found out this week that two of our small business neighbors are closing their doors, and it’s been sitting heavy with me.
Running a small business has never been easy. Right now, it feels especially hard. Costs are higher. Customers are more cautious. And behind the cute storefronts and pretty Instagram feeds are real people constantly doing the math, getting creative, pivoting, worrying, hoping…and trying like hell to make it work.
So this isn’t just about Green Roost.
Love on your small businesses. Shop when you can. Share their posts. Tell your friends about them. Leave the review. Walk through the door. Send the encouraging message.
Because I promise you…we notice when you show up.
And it matters more than you probably know. ❤️