08/04/2026
Folks want to know: what does our sales guru and all-around shredder get into when the snow melts...? Turns out, he doesn’t really have an off switch!
“People always ask me what I do when the snow melts. Honestly, I don’t really have an off-season—I just swap the board for a bike. Mountain biking has become my biggest obsession in the summer. It’s the closest feeling I’ve found to snowboarding. You’re reading terrain, linking turns, looking for little side hits, and flowing through the trail the same way you would down a powder run. It’s less about racing and more about creativity and finding your own style. That crossover is huge. Riding bikes keeps my legs strong, keeps my reactions sharp, and honestly keeps that stoke alive until the first storm rolls in. Every summer ride is just another excuse to be outside, explore new places, and hang with good people. That’s what snowboarding has always been about for me too. What’s unique about my role is I get to live both sides of Cardiff. I’m an athlete chasing turns and making content, but I’m also the Sales and Community Manager. I’m the guy answering shop questions, setting up demos, planning events, and talking with riders every single day. I don’t see those as separate jobs—they’re the same thing. My goal is to connect people with experiences that get them as fired up about snowboarding as I am. I moved west because I was chasing this lifestyle, and somewhere along the way I realized I had found exactly what I was looking for.
Now I get to help other people find that same feeling—whether it’s someone buying their first Cardiff, showing up to a demo day, or joining us on a trip to Chile. That’s what keeps me motivated.
At the end of the day, it’s never just about selling a snowboard. It’s about building a community around getting outside, pushing yourself, and sharing those days with good people.” - Justin Morgan
