05/06/2026
People are always shocked when I tell them I create all of our fragrances, pour them, and do allll the things Efori.
But honestly, fragrance has always been personal for me.
I’ve never really been drawn to traditional fragrances. I was always reaching for the candle with the unique blend, or the perfume roller with that little earthy twang. Something different. Something that felt like me.
Back in 2018, when I started my candle brand, I began playing around with my own custom blends. At first, I was just making candles for my coworkers, and then little by little, I started shipping and selling to other people too.
For two years, I tweaked, tested, and perfected different fragrance blends. If someone had an idea, I would try to bring it to life. And let me tell you, I was very anti-dupe from the beginning. Because with all the fragrances in the world, why not choose something that feels different? Something that reflects you?
By the time I opened my first storefront in 2020, all of that practice gave me the confidence to lead DIY candle classes and actually explain what works in a fragrance, what doesn’t, and why.
Eight years of blending, pouring, learning, failing, tweaking, and storytelling through scent brought me here.
So I say allll of that to say…
Take your time with your craft. Start where you are. You don’t have to have it all perfected on day one. Once you begin, you can refine it, grow with it, and make it yours along the way. 🤎