05/13/2026
Surf Expo creates an environment where cross‑category buying isn’t incidental—it’s intentional.
From surf shops to marinas, and boutiques to outdoor retailers, a diverse mix of buyers is centered around a shared focus on coastal, outdoor, and active lifestyles.
What keeps them coming back?
Efficiency. Opportunity. And the ability to discover more, all in one place.
Read more about the types of retailers that shop at Surf Expo >
Surf Expo 2026 draws a remarkable range of retailers to Orlando, from surf shops and outdoor outfitters to resort stores, theme parks, and boutiques. Discover who attends and why the September show is a must.