07/21/2026
🌊 BIG NEWS… A dream years in the making!
This has been a dream of mine for a very long time…
Ever since opening The Soapery, I’ve imagined having a little shop by the ocean—a place where people are on vacation, slowing down, taking in the sea air, and finding something special to bring home.
Today, I finally get to share that this dream is becoming a reality…The Soapery is coming to Ogunquit, Maine!
Our newest location, “The Soapery by the Sea”, will be opening on Shore Road at the entrance to Perkins Cove, and we truly couldn’t have found a more perfect spot.
Over the past few weeks, we’ve wandered through so many incredible locally owned shops, met wonderful business owners, and completely fell in love with the community. From the moment we walked into this space… it just felt right.
While I’m incredibly grateful for the years we spent in malls and outlet centers, I’ve realized my heart has always been with small-town downtowns and unique coastal communities where small businesses truly shine. That’s where we feel most at home.
Because this new store will have its own personality, style, and coastal vibe, we’ve created separate social media accounts for The Soapery by the Sea!
🌊 We’d love for you to follow along as we transform this little shop into something special.
We’ll be sharing:
🛠️ Renovation updates
🧼 Sneak peeks of new products
🎨 Decorating progress
📸 Behind-the-scenes moments
🎉 Grand Opening announcements
…and so much more!
👉 Please give our new page a follow and share it with your friends!
📱 https://www.instagram.com/thesoaperybythesea
And before anyone asks… YES! Our Concord store, The Soapery Off Main, is absolutely staying right where it is. ❤️ It will always be home, and we’re so thankful for the amazing customers who have supported us over the years. This is simply a new chapter for our family business, not a replacement.
Thank you from the bottom of our hearts for believing in this little dream. We truly couldn’t do it without all of you.
Here’s to our next chapter…
🌊🤍 The Soapery by the Sea
Opening August 2026
📍 Shore Road • Ogunquit, Maine