05/22/2026
This week we shipped over 350 pounds of socks to a client—a milestone I don’t take for granted.
Before any order leaves the door, I personally inspect every pair. It’s a practice I’ve kept since founding Franklin Morrow, both as a final quality check and as a meaningful way to involve my kids in the business. So if you happen to receive more than expected, I’ll gladly credit my young assistants for their enthusiasm.
This particular inspection ran six hours and I wrapped up around 3am. My kids were generous enough to let me sleep in until 5am—so I’m calling that a win!
I’m grateful for clients who trust us with orders this size, for the hands that help me along the way, and for the privilege of building something I genuinely love. -Alex