06/10/2026
So today we're going to talk about making money.
I know... exciting stuff.
Some of you were probably hoping for another story about Fred getting on my nerves, Misty reorganizing something that didn't need reorganizing, or me complaining about modern society because apparently that's what middle-aged men with a bad back, tattoos and a beard are required to do.
Don't worry. I'll complain about something before this is over.
Now if you own a business, the math seems pretty simple. Buy low, sell high, pay the bills, and if there is anything left over, try not to spend it all in one place.
That's how it's supposed to work.
But I think one of the biggest mistakes young business owners make is believing every transaction can be measured by a spreadsheet.
It can't.
And if you're planning to hang your shingle in a small town, you'd better learn that lesson early.
See, in a big city you might be Customer #4821.
In a small town, you're the little girl who likes grape soda.
You're the guy trying to rebuild his toolbox after buying his first house.
You're the widow who just needs somebody to carry a dresser to the truck.
You're family.
And if you want the community to support your business, you have to be willing to support the community.
Now before somebody says, "Well Joe, that's easy for you to say."
No... it isn't.
The power company does not accept hugs as payment.
The insurance company has never once called and said, "We noticed you were really nice to people this month, so your bill is free."
Trust me, I checked.
Yesterday a lady came in who has become a regular. I noticed she was buying house stuff, decorations, pots, and then she wandered over into the tool section looking like I look when somebody asks me to update a computer.
So I asked what she was working on.
Turns out she has a new home, is building up a toolbox, and is putting together a chicken coop.
Well, Joe being Joe, I handed her a pack of screwdrivers, some Vise-Grips, and a few other things that every toolbox ought to have.
Now according to the spreadsheet, that was a loss.
According to an accountant somewhere, I probably committed a minor act of stupidity.
According to me, I helped somebody who was trying to build something.
I can live with that.
Then there are the kids.
Yesterday one little girl asked her mom if she could stop by just to say hello to Mr. Joe.
Now maybe she thinks I'm a cool dude.
Maybe she was hoping I'd hand her a snack and a soda.
Maybe she has figured out that grumpy old men are actually suckers when it comes to kids.
I don't know.
I just know she went out of her way to stop in and say hello.
Then another young lady came in, hugged me, marched behind the counter like she owned the place, and sat down to tell me about her day.
Usually she's covered in dirt from playing outside.
Some people might see a messy kid.
I see a little girl who is kind, polite, and absolutely convinced she is my favorite customer.
She ain't wrong either.
Now here's the part some people won't understand.
Her family and I don't agree on everything.
Matter of fact, we're probably standing on opposite sides of the fence on a few things.
But that little girl doesn't know that.
She just knows Mr. Joe is probably going to fuss at her a little, hand her a drink, find her a snack, and maybe sneak a toy into her hand before she leaves.
And I think that's exactly how communities are supposed to work.
Then there was this past week at the Clarkton Clothing Exchange.
Several families lost everything in a fire.
Their homes, their belongings, the clothes on their backs... just gone.
Because of all of you and your donations, we were able to tell them to come in and get what they needed.
No paperwork.
No speeches.
No making people feel embarrassed.
Just, "Come on in, let's see what we can do."
Now if you want to be cold about it, that was inventory leaving the building.
If you want to be human about it, it was neighbors helping neighbors.
And I hope I never become the kind of businessman who can't tell the difference.
That's really the lesson I wish more people understood.
I see folks all the time talking about opening businesses.
They've got business plans, marketing strategies, logos, social media campaigns, and they know every trick in the book.
That's great.
But here's a free lesson from a mildly grumpy middle-aged thrift store owner.
If you want to hang your shingle in a community, you better be willing to become part of that community.
Go to the fundraisers.
Support the schools.
Help somebody who is just getting started.
Give a kid a soda.
Hand a new homeowner a pair of pliers.
Give clothes to a family that lost everything.
Listen to old folks tell stories you've heard twenty times.
Learn people's names.
And understand that sometimes the best thing you can do for your business has absolutely nothing to do with business.
The funny thing is, all those little losses seem to add up.
The little girl who comes in for a snack brings her parents.
The lady building a chicken coop comes back.
The family you helped tells somebody else.
People remember.
Not because your prices were the cheapest.
Not because your building was the fanciest.
They remember because you treated them like they mattered.
So yes, we make money.
We have to.
The lights don't stay on because I have a winning personality.
But after all these years, I've come to believe that if profit is the only thing you're counting, you're probably counting the wrong things.
Some of the best investments I've ever made walked right out the front door for free.
A pair of pliers.
A cold drink.
A bag of chips.
A toy.
A stack of clothes for somebody having the worst week of their life.
The spreadsheet says I lost money.
This old grumpy guy says I was making deposits into something a whole lot bigger than a bank account.
And if that isn't good business in a small town...
Well, maybe this old man doesn't know as much as he thought.
But I have a feeling thirty years from now nobody is going to remember what my profit margin was.
I hope they remember that if they walked through my doors and needed a little help, there was a pretty good chance they'd get it... even if I complained the whole time.