08/06/2026
Not every fishing company is built the same way.
Some invent products from the ground up.
Some are exceptional brand builders who identify good products, improve the presentation, and create trust around them.
Others add a logo to an existing item and hope that is enough.
There is nothing wrong with different business models.
The problem is pretending they all create the same value.
Cast No. 3 of The Business of Fishing:
We Aren’t All Manufacturers…Some of Us Are Just Better Marketers
Read the full cast through the link in our bio.
— Dave Erdly
Founder, Ebb N Flow Outdoors