The Fly & Lure

10/09/2025

After a great first year we are closing the store for the month of October. We will be renovating and opening with a new concept, more variety of your favorite brands and new ownership. Monthly fly tying nights will resume in November after opening ceremony on 11/1/25. See y’all there!!

09/04/2025

20% OFF
Thanks for your support!

Attention all fly tyers and anglers: as a small token of our appreciation, we will discount all items in store (excl certain reels and rods) by 20% until the end of September. Come visit us!

08/06/2025

Thanks for your support!

As a small token of our appreciation, rewards members will receive 10% off all rods & reels and 20% off all other items in store until August 30, 2025.

Also, join our next fly tying night on August 19, at 6pm with Tommy Graham. Materials and beverages provided.

06/17/2025

Join us on Thursday 6/19 at 6pm for a seminar on kayak fly fishing in the Lowcountry.
Stop by our store on Saturday 6/21 at 10am for fly casting lessons with the outstanding Toadfish fly rod.
Presented by local expert and certified instructor, Darrell Olson.
Hot dogs and beverages provided on Saturday.

06/13/2025

Join us on Thursday 6/19 at 6 pm for a seminar on kayak fishing in the Lowcountry. Local expert, Darrell Olson will share his knowledge and vast experience with y’all. In store discounts during the event, beverages provided. Beginners welcome, bring the family…

05/21/2025

Fly fishing seminar: Join us on Thursday 5/22 at 6pm for everything you need to know about flood tide fishing in SC. Presented by Capt Cleve Hancock owner of Brown Dog Sportfishing. 10% off all materials and 20% of all game changer style flies during the event.

05/20/2025

Seminar: May 22 @ 6pm - everything you need to know about fishing the flood tides in SC

Join us for a fun evening of fly fishing expertise with Capt Cleve Hancock - owner of Brown Dog Sportfishing.

ITEMS ON SALE IN MAY: Thomas & Thomas Exocett rods - 20% off, Next Game Changer flies - 20% off while stocks last.

Click here for an update from The Fly and Lure!

05/13/2025

Great fly tying night with friends of The Fly and Lure. Redfish beware! See our website for upcoming events.

04/30/2025

Visit our store for a wide variety of fly tying materials. Loon fly tying tools and Peak vises now in stock. PLUS 20% off all Next Game Changer flies everyday!

04/04/2025

April Fly Tying Night

Join us for a fun evening of fly fishing tying. Meet local guides, experts and special guests. Come on over to West Ashley and enjoy a beverage with us!

APRIL 8 at 6pm with Capt Cleve Hancock owner of Brow Dog Sportfishing.

Bring your own vise/tools, materials and beverages provided. $20 includes free fly tying kit to take home.

Beginners welcome!

ITEMS ON SALE IN APRIL: Thomas & Thomas Exocett rods - 20% off, Next Game Changer flies - 20% off while stocks last

Click here for an update from The Fly and Lure!

04/04/2025

REMINDER - Join us next week for a fun evening with local fly fishing friends!

04/01/2025

Join us next week for a fun filled fly tying evening with local guide and expert Capt Cleve Hancock. Materials and beverages provided. $20 includes fly tying kit to take home. RSVP in comments.