Bait Merchant

Bait Merchant Hand made custom bass fishing baits. Castaic Lake, California Based. 100% Made in the USA. 🇺🇸⬇️⬇️

right on time as always with the Bait Merchant designed C3 Baits Prototype 1 power-finesse bait Neptune Shad color re-s...
06/01/2026

right on time as always with the Bait Merchant designed C3 Baits Prototype 1 power-finesse bait Neptune Shad color re-stock. This bait is so effective that it’s not uncommon to feel a hard hit only to realize a fish hit it so hard it ripped the bait right off the hook. It’s become a mainstay in the local fish report for good reason, give it a try and see why! 🎣🔥

continue to prove why they’ve been the most consistently performing hand made soft plastic bass baits in Southern Calif...
05/30/2026

continue to prove why they’ve been the most consistently performing hand made soft plastic bass baits in Southern California for over a decade. Proven on one of the highest pressure lakes in the world with Castaic Lake as our home battleground, C3 custom plastics deliver every time. Today’s bait of choice was the Bait Merchant designed C3 Prototype 1 power-finesse bait in 3 different colors as cloud cover and wind conditions changed.

Struggling during lake transition times? We design proven-performance specialty baits for specific seasonal lake conditi...
05/25/2026

Struggling during lake transition times? We design proven-performance specialty baits for specific seasonal lake conditions. Hand-injected with perfected formulas by in Castaic Lake, CA, these custom soft plastics perform consistently when nothing else will. 😎

CJ representing the Merchant crew at LA’s Lake Balboa this weekend with this 2.5lb Tilapia he landed using a pack bait h...
05/24/2026

CJ representing the Merchant crew at LA’s Lake Balboa this weekend with this 2.5lb Tilapia he landed using a pack bait he concocted in his kitchen. We’re excited to get him out on the boat once the shad spawn ends and he can hammer the bass all summer. 😎🔥

The Socal shad spawn started early this year. It’s about to be prime time for our custom hand airbrushed topwater lures ...
05/23/2026

The Socal shad spawn started early this year. It’s about to be prime time for our custom hand airbrushed topwater lures from the 3 most productive profiles painted in an ultra-realistic American shad pattern. These are original factory lures, not cheap knockoff blanks. Each lure is delivered in its original packaging with tackle replaced with the highest quality Gamakatsu hooks and Owner split rings. Available now on baitmerchant.com and only produced in limited supply each year. 🔥

Castaic Lake post-spawn transition is in full effect, with conditions making fishing more of a challenge and seasonal cu...
05/22/2026

Castaic Lake post-spawn transition is in full effect, with conditions making fishing more of a challenge and seasonal custom baits coming into play for those getting consistent results as the lake changes daily. continue to be the best producers, with 2.75” - 4.75” soft plastics slow-fished near the bottom on dropshot and Carolina Rigs.

To celebrate all Bait Merchant designed soft plastics being exclusively produced under the C3 Baits brand label, select ...
05/10/2026

To celebrate all Bait Merchant designed soft plastics being exclusively produced under the C3 Baits brand label, select a free SPF fishing hoodie of your choosing at checkout on any order over $100 while supplies last! 🙌

There’s no denying the advantage of tungsten cobalt contact-tackle. Along with a smaller profile for less disruptive ent...
05/06/2026

There’s no denying the advantage of tungsten cobalt contact-tackle. Along with a smaller profile for less disruptive entry and reduced splash, its harder contact surface lets you feel structure and detect bites you might otherwise never have noticed. Check out our selection of affordable tungsten on baitmerchant.com 🙌 🎣

The smaller profile of tungsten cobalt means less surface disruption, with hardness that results in increased sensitivit...
05/06/2026

The smaller profile of tungsten cobalt means less surface disruption, with hardness that results in increased sensitivity. Feel movement over structure and detect bites with a definite advantage. For discounted tungsten, check out our selection on baitmerchant.com 🙌 🎣

Just in time for summer 🔥 C3 Baits SPF 50 sun protection fishing hoodies just landed on baitmerchant.com! Get one before...
05/02/2026

Just in time for summer 🔥 C3 Baits SPF 50 sun protection fishing hoodies just landed on baitmerchant.com! Get one before they sell out.



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